Face It Today
Through a combination of education, empowerment and entrepreneurship, Face It Today helps inspire girls to shine from the inside out.
Project Description
The Problem
Studies indicate that after 12 years old, when girls face puberty, their confidence takes a nose dive.
That AND...
- Girls as young as 8 years old start to develop self-esteem issues.
- By 15, girls are twice as likely than boys to become depressed.
- Women/Girls earn only 81.3 percent of what men earn, age 16+
- The gender pay gap reports make it crystal clear that girls are systematically undervalued.
- Research shows women ask as often as men for a pay raise – yet men are four times more likely to get one.
There is a larger, systemic problem going on and if we don't combat it from multiple angles, the damage done inside and out can be heartbreaking and life altering.
Our mission is to change that!
The Solution
'The More You Know, the More You Grow!'
Face It Today is a lifestyle brand that empowers girls everywhere to feel good about themselves through a combination of self-care and entrepreneurship. Given that girls confidence takes a nose dive once they hit puberty, it is critical that we provide the tools necessary to face anything that comes their way and work to eradicate self esteem issues.
While this is a serious issue, we inspire education in a fun and playful way, by starting with a "skin you’re in approach".
Face It Today tackles self-esteem issues from the inside out by learning the importance of self-care and entrepreneurship early on!
Through high quality skin care and a custom, entrepreneurial curriculum, we arm girls with the tools necessary to feel empowered in who they are and learn the importance of self care.
Using the Face It Today mission and products, we have designed an entrepreneurial curriculum designed specifically for brand leaders.
Face It Today offers guided steps to learn entrepreneurial skills, including a step-by-step guide to build their own business plan, sharing the mission of the brand and selling Face It Today products.
We arm brand leaders with the tools necessary to feel empowered in who they are and to empower others by embodying the mission of the brand.
Face It Today offers an easy approach to self-care by taking the confusion out of all the products available and teaching to simply wash your face and put SPF on every day.
Face It Today empowers girls and young women through self-care and entrepreneurship. We intend to change the way girls view skin care, but more importantly, be a catalyst in encouraging, business minded leaders with the determination to succeed and the love of self to take on the world.
Our goal is to create a movement to empower girls to have the confidence to decide who they want to be, and to shine from the inside out no matter what they happen to be facing.
Why Crowdfunding
Your proactive investment in Face It Today will help with further product development, branded curriculum, legal, accounting, marketing, site software and other resources to help us launch smoothly and properly. We have big plans for the Face It Today brand, including boys, moms, schools and more. This is just the beginning. Investing today equals inspiration and hope for our girls to wake up tomorrow and FACE life head on. #letsfaceittoday #letsfaceittogether
About Us
Amy Lloyd, founder of Face It Today is moved by her deep, personal passion to help inspire and motivate girls. Hitting puberty at age 10, getting pregnant at 12 and having her daughter at 13, she believes it is critical to empower girls early on before life altering decisions are made out of a lack of confidence.
Going through this and other challenges, even having a really bad day, can feel hopeless in the moment. Face It Today was created to provide hope that no matter what you are facing, you can choose to be who you want to be.
Knowing that girls confidence significantly deminishes after puberty, it is imperative that we do more, and do better for our girls through early education, and by teaching self care and important life skills early on.
Amy grew up in Washington State and has had a successful career as an advertising executive working on behalf of large, national brands at companies like Time Inc and Conde' Nast. She has traveled all over the world, lived in Los Angeles, New York, San Francisco and is now back in Los Angeles.
She believes that everyone needs that one person to believe in them in order to conquer the world, and created Face It Today to be exactly that.
Updates
The Campaign FAQs
Frequently Asked Questions:
Why did you start Face It Today? I have always known that I wanted to help motivate, inspire and empower girls to believe they can do anything they choose to do in life. I wasn’t sure exactly which form it would take, but I knew it would happen eventually. Personally, I have overcome adversity in my own life, and believe with every fiber of who I am, that WE can Face anything head on and come out on the other side even better than before. Life gets hard, and unfortunately it starts pretty darn young once social interaction begins, etc. We just need someone to believe in us. I envision that someone to be Face It Today. While this is a serious issue, building and inspiring self-esteem should also be fun.
How did you come up with the name Face It Today? Face It Today isn’t just about skin care, Face It Today means facing anything you are confronted with on a daily basis, and letting your best face shine through while doing it!
I believe self-care is paramount, and Face It Today teaches girls a very simple and playful way of taking care of their skin. I want them to feel good, so that what is on the inside, shines through on the outside.
What is your target demographic? Girls 13-23. We will eventually have brand extensions that will serve both ends of this demographic, skewing younger and older.
Is Face It Today a non-profit? No, Face It Today is not currently under a 501(c)(3). However, we have lots of ideas brewing, and certainly foresee non-profit extensions.
Why are you crowdfunding? I didn’t know much about crowdfunding, and certainly would have NEVER thought to ask people for money. I thought I would fund Face It Today on my own, and set out to do just that. As I was progressing forward, I had a consult with an attorney who told me that I needed much more than I had anticipated in order to launch my venture, and to launch it properly. This was WAY more than I had ever imagined, and he strongly urged me to get funding ASAP. In comes ifundwomen. I heard Karen Cahn speaking about her company, ifundwomen on the The Covey Cast, a podcast I had just started listening to. Ifundwomen resonated with me by supporting female led companies and I hopped on board! What I have learned is that I am so passionate about Face It Today that I want people to support it, to support me and get behind this powerful and much needed mission. I invite everyone to walk this journey with me in support of all our girls, now and for their future! My thoughts on crowdfunding have completely changed.
The money we raise is going towards: Legal fees, additional product development, branded curriculum, accounting services, packaging, web development, software development, content development, staffing, etc, etc, etc, etc.
Who did your campaign video? We worked with an amazing professional, Kyle Johnson (KJ) whose passion lies in helping others uncover and tell their story. He helped immensely by bringing to life what had been brewing inside for a very long time. I owe him a huge thanks! His contact is, [email protected], 509-220-9386
How does someone become a FIT brand leader? We will have an application process on our website. We look for girls who embody the Face It Today brand philosophy and core values; they understand or want to understand the importance of self-care and empowerment for themselves and others.
Who are you working with to develop your products? We are fortunate enough to be working with one of the best botanical labs in the business. Our products are professional grade with the highest quality ingredients in order for us to have only the best for our line, and for our girls.
Why did you choose the products you did? We wanted a simple, natural skin care routine for girls to start learning how to take care of their skin. Wash their face in the morning and apply SPF/moisturizer on every day (see stats in our campaign page). That’s it! Same at night; wash and moisturize. We will also have some products specifically for girls with acne prone skin. After many months of trials, we landed on the perfect products to best serve our mission and our girls!
Are the products organic? Each product in our line is formulated from botanicals (plant-based) and botanical extracts and are as natural as you can get while still having a shelf life.
Have the products been tested on animals? No way! You will see the no cruelty to animals symbol on all our products!
Are the products FDA approved? The FDA must approve products that they consider “drug products”. The only product we have in our line that falls under this category is, our Face the Day, Paraben Free SPF 30, and it is FDA approved.
Are the products made in the USA? 100% USA
Can boys use your product? YES! As a matter of fact, we have ideas brewing for boys specifically.
What is the cost of becoming a brand leader? Face It Today will launch with approximately (10) Brand Leaders in a roll out fashion. There is an application process to be a brand leader, followed by a fun curriculum in order to learn important business building and entrepreneurial skills. There will be no fee for our founding girls. As we move forward, we envision there being a small fee for the FIT starter kit.
What are the profit margins in building a FIT skin care business? We are working on the best possible business model with our accountant. Stay tuned.
What is the expected time commitment of a brand leader? Like any business, what you put into it, you get out of it. The time commitment will be different for everyone. We will have ongoing meetings, training, etc to find what works best.
What kind of training is available once you become a brand leader? We are currently fleshing out our FIT curriculum that will embody approximately (3) sessions to build a business plan before selling. As a brand leader, you will get a welcome kit that includes your own line for your personal use, samples for you to share, product information and simple beginning steps in starting your FIT business. As far as ongoing training, we will have company meetings, additional session rollouts, and access to a FIT Brand Coach for any questions and or needs. We also foresee offering courses, google hangouts and/or webinars for a small fee to those interested in deeper training in entrepreneurship and deeper business building.
What if I don’t feel comfortable selling? Our products and mission are great on their own, enjoy as a consumer by getting to know one of our amazing brand leaders. You can order directly from them OR let us to teach you ways to work a business that might work best for you. Everyone will be successful using different tools, tactics and embracing your own unique talents and skills.
If I am a Brand Leader for FIT, can I be a BL for another brand? Typically we find that people are multi-passionate and we welcome that. Our mission is unique and if you are selected to be a brand leader for FIT, we would urge you not to do the same for another skin care brand. It will dilute your credibility with people you are sharing your passion with and selling to.
How long is the commitment if I am selected to be a brand leader? As long as it works for your life style, makes it better, makes you happy, helps you grow, and feel empowered.
What will the role of the parents be? To believe in the FIT brand mission and support self-care and empowerment of girls.
Is this national or only in California? National
Do the products have to be purchased from a brand leader or can they be purchased separately online? Currently all products need to be purchased from one of our FIT Brand Leaders.
What makes you different from other companies? Being a Face It Today brand leader is a coveted role with girls who embody the FIT brand. There is an application process and a curriculum in building a business plan before any selling begins. We are helping girls learn entrepreneurial skills and how to build a business based on empowering others! We of course, REALLY want brand leaders to be empowered by earning their own money and to be successful while supporting a fantastic mission. FIT is a modern business model, and we only want our brand leaders ordering products once they make a sale, we do not want them holding inventory until they hit a certain revenue threshold that we will work with them on. This is about learning skills not about spending $ and going into debt. We need to inspire girls to grow, learn, and build so that you can truly be empowered.
We will send you sample sizes of our Face It Today skin care line in our branded canvas bag.
Just Because I Care.
Get an exclusive Spotify playlist full of songs that give us that fun motivation we need everyday!
As a thank you for supporting Face It Today, we will shout you out on our social media!
Face It Today canvas bag for skin care products, make up, jewelry or anything at all! We love these bags and think you will too!
Our very own Face It Today social media manager and artist, Mackenzie Lloyd will create a custom piece for you from her side hustle, Lettering by Lloyd. You will not be disappointed.
(Limited to 5)
For $500 or above, you will be listed on our website and promoted on our social feeds as a generous human and supporter of Face It Today, plus canvas bag with skin care (sample sizes), custom art, spotify playlist.
(Custom art limited to 5)
Rewards
We will send you sample sizes of our Face It Today skin care line in our branded canvas bag.
Just Because I Care.
Get an exclusive Spotify playlist full of songs that give us that fun motivation we need everyday!
As a thank you for supporting Face It Today, we will shout you out on our social media!
Face It Today canvas bag for skin care products, make up, jewelry or anything at all! We love these bags and think you will too!
Our very own Face It Today social media manager and artist, Mackenzie Lloyd will create a custom piece for you from her side hustle, Lettering by Lloyd. You will not be disappointed.
(Limited to 5)
For $500 or above, you will be listed on our website and promoted on our social feeds as a generous human and supporter of Face It Today, plus canvas bag with skin care (sample sizes), custom art, spotify playlist.
(Custom art limited to 5)