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Dive In Well

Cultivating space, community, conversations, and change for a more equitable and accessible wellness industry.

$59,705
pledged of$25,000 goal
1209
0Days Left

Project Description

 

The global wellness market is now valued at $4.75 trillion. 

The health and wellness industry witnessed amazing innovations that are spreading the gospel of self-care and affordable health solutions, but more needs to be done to reach broader audiences.

Expanding diversity and inclusion in wellness is the only way forward in addressing this need. 

 

Dive in Well provides the resources to make such a change by: 

  • Bringing people together together as a catalyst for change in this ever-trending space by creating an environment for connection, learning, and growth
  • Drawing on both the salon model and digital access to present new ideas and put them into action
  • Releasing best practices as a standard for participating and staying accountable

 

 

OUR IMPACT SO FAR

In the first year of launching DIW, we have had 4 gatherings across NYC and LA that have already brought together nearly 100 leaders and influencers within the wellness industry, and our guest reach is over 1.3M people! 

We have partnered with dozens of brands, including Imperfect Foods, Health Ade, MNDFL, Plant People, and Harmless Harvest. 

The collaborations and changes that have followed are even more meaningful.

 

“I was so thankful to have been provided a safe space to connect with like-minded wellness colleagues during Dive in Well. Our topic was allyship so it was fitting for me to leverage my learnings when I was approached by an inclusive brand for a collaboration. I was able to recommend other BIPOC Dive in Well community members for the brand campaign and they were chosen! I was also successful in introducing more powerful allies to each other. And isn’t that the whole point of Dive in Well?! It works! I can bear witness. And my life is fuller for having attended and been connected to such magical allies.”  Taryn Dean, Founder of the Beauty Mage

 

“The Dive In Well Dinner on privilege impacted me deeply. In 2019 we made the transition to only use imagery that reflected the identity of our members — BIPOC, LGBTQA+, and differently bodied people. But representation in media is more than just imagery; it’s about providing the opportunity to tell their own stories by amplifying their messages. So we started two new feature series on Holisticism — a monthly column with Jordi (a community member of DIW), and a monthly feature on a BIPOC or LGBTQA+ healer / practitioner. We instituted a company-wide inclusion rider, meaning if we are ever invited to an opportunity to be a speaker, podcast host, subject of a feature, etc., an equal or higher value opportunity must be pitched to a BIPOC or LGBTQIA+ wellness expert, too. We also launched a scholarship and support series for all people who cannot afford our monthly membership.”  Michelle Pellizzon, CEO & Founder of Holisticism

 

GROWING DIVE IN WELL

Growing Dive in Well is going to be a group effort, and that’s why we now have a team to support our expanding community. 

This means we can bring even more impactful conversations to the table and long after our dinners. Outside of events, we plan on providing resources to empower individuals who believe in soul-centered wellness and justice for marginalized communities. You can get a taste of our workbook offerings by donating $10-30 before we make them available for purchase on our website. 

We recognize the need for these conversations beyond our LA and NYC communities, and we’re excited to expand to new cities and bring online resources to those we might not be able to work with in person. 

 

ADAPTING TO COVID-19

If anything, COVID-19 has highlighted the gross inequities in accessibility to healthcare and wellness, especially for marginalized communities.

Before the pandemic, we had planned to hold 8 in-person salon dinners and a multi-city tour. Without our signature events, we have pivoted our attention online, sooner than we had initially planned. And as we move online, we plan to bring other wellness practitioners with us.

We quickly noticed that the first studios and practices to move online were dominated by white voices of privilege. And individual BIPOC practitioners who can't afford the costs to move online were left behind. Your support helps us amplify diverse voices in wellness, which means wellness for all. 

 

WHY CROWDFUNDING?

There are clear barriers to women, especially women of color (WOC), when it comes to fundraising. As of 2019, WOC account for 50% of all women-owned businesses and generate $422.5 billion in revenue for the economy. Yet, out of $85 Billion in VC funding last year, WOC only received less than 1%. As a WOC-owned business, we are crowdfunding due to these disparities.

Crowdfunding is a way to call upon our community and allies in order to gain the support and energy needed to continue to fuel and expand the Dive in Well mission and movement. 

Above all else, we believe in paying people fairly for the time and energy they put into working with us. The biggest cost in producing our experience is the people, everyone from the photographers to the chefs, and especially guest speakers, facilitators, and musical guests. We’re intentional about the people and brands we collaborate with and the venues we choose. As we move online, this same ethos holds true. 

You're not only investing in the future of Dive in Well, but in the future of the entire wellness industry. 
 

HOW YOU CAN SUPPORT US

  1. Contribute what you can! We encourage purchasing one of the rewards that include an e-workbook so you can see what we’re about and do the work alongside this amazing community.

  2. Sign up for our newsletter to keep up-to-date with new events and offerings.

  3. Share our campaign on social media. You can find us on Instagram at @diveinwell

 

Beyond this campaign, we’re searching for partners and sponsors to continue to work with so that we build a lasting relationship beyond the first meal we share together. If you’re interested in partnering with us, make sure you check out some of our higher tier rewards.

 

 

ABOUT OUR FOUNDER, MARYAM AJAYI

Maryam Ajayi is an energy healer and entrepreneur with 10+ years experience in business growth strategy and strategic partnerships across a multitude of industries ranging from politics to tech. Her passions include de-stigmatizing the wellness industry, advocating for inclusive spaces for marginalized communities, and using her voice to empower and uplift others around the world. Maryam and her work has been featured in Goop, The Sunday Times, The Cut, Holisticism, Thirlby, and The Nod, and she has worked with brands such as Nike Women, The Wing, General Assembly, Lululemon, The Girlmob, and Sad Girls Club.

 

THE DIVE IN WELL BOARD

Our Board is an amazing group of folx with experiences across wellness, art, music, and mindfulness. They are heart-centered leaders and change-makers who lend their expertise and wisdom. We couldn't be more honored to have their participation and leadership. 

 

 

THE DIVE IN WELL TEAM

 

  • Maryam Ajayi, CEO & Founder
  • Kristen Hwang, CFO
  • Renata Ortega, Head of Marketing
  • Neo Khama, Head of Branding

 

Thank you for your support. Now let's dive in! 

 

Updates

The Campaign FAQs

For inquiries please email hello@diveinwell.com

We'll add questions to this section as we receive them! 

 

B
06/26/2020
Monetary Contribution
$15
Clair Hamilton
06/26/2020
Monetary Contribution
$50
Tara Fothergill
06/26/2020
Monetary Contribution
$30
Alexis Truitt
06/25/2020
Monetary Contribution
$10
Hillary
06/25/2020
Monetary Contribution
$40
Megan McHugh
06/25/2020
Monetary Contribution
$35
Karla Misjan
06/25/2020
Monetary Contribution
$20
Elizabeth Pereira
06/25/2020
Monetary Contribution
$30
06/25/2020
Monetary Contribution
$20
06/25/2020
Newsletter Shoutout
$20
5.00 USD
Newsletter Shoutout

Special shout out in our community newsletter

51 Supporters
Select this reward
10.00 USD
Diversity In Wellness E-Workbook

This reward has sold out: You can now purchase the workbooks directly on our website.

Get our first workbook before it's released to the public. 

Includes: 

  • Special shout out in our community newsletter
249 Supporters
None available
20.00 USD
Diversity+Allyship/Privilege E-Workbook

This reward has sold out: You can now purchase the workbooks directly on our website.

Dive into either the topic of Allyship or Privilege. You'll also receive the Diversity workbook! 

 

Includes: 

  • Special shout out in our community newsletter

  • Diversity in Wellness e-workbook

180 Supporters
None available
30.00 USD
All E-Workbooks

This reward has sold out: You can now purchase the workbooks directly on our website.

Dive into all 3 topics: Diversity, Allyship, and Privilege

Includes: 

  • Special shout out in our community newsletter

-1 Left
391 Supporters
None available
50.00 USD
Limited edition hat + Workbook

Support Dive in Well in style. Your choice of workbook.

 

Includes: 

  • Special shout out in our community newsletter

125 Supporters
None available
100.00 USD
Dinner Supporter

We'll make a special acknowledgement of your support at a NYC or LA dinners, virtual salon dinner, or an e-workbook. 

 

Includes: 

  • Special shout out in our community newsletter
  • Choice of e-workbook
38 Supporters
Select this reward
250.00 USD
A Seat at the Table

Our quarterly dinners are traditionally invite only. We'd love to extend an invitation to one NYC or LA dinners to show our gratitude. You'll also receive exclusive pre-invites to future events. 

*COVID UPDATE: You can decide if you'd like to attend a digital salon, or wait until in-person gatherings resume. 

Includes: 

  • Special shout out in our community newsletter
  • Choice of e-workbook
  • Limited edition hat
68 Left
32 Supporters
Select this reward
400.00 USD
60min Consulting Call w/ Maryam Ajayi

The opportunity to work one-on-one with Founder + CEO Maryam Ajayi on a 60 min consulting call. Recommended for individuals or small businesses. If you're a larger business, reach out to us at hello@diveinwell.com

Includes: 

  • Special shout out in our community newsletter

5 Supporters
None available
500.00 USD
90min Consulting Call w/ Maryam Ajayi

The opportunity to work one-on-one with Founder + CEO Maryam Ajayi on a 90 min consulting call. Recommended for individuals or small businesses. If you're a larger business, reach out to us at hello@diveinwell.com

Includes: 

  • Special shout out in our community newsletter

5 Supporters
None available
1,000.00 USD
Dive in Well Workshop

We'll bring the Dive in Well experience to you with a custom 2 hour workshop for 3-6 people.  In-person in NYC or LA. Can be done virtually and in other cities for an additional fee. 

 

Includes: 

  • Special shout out in our community newsletter
  • Choice of e-workbook
  • Limited edition hat
5 Supporters
None available
5,000.00 USD
Invite to Investors Dinner

We invite you to an investors dinner with CEO Maryam Ajayi, along with exclusive access to future investing opportunities. 

 

Includes: 

  • Special shout out in our community newsletter
  • Choice of e-workbook
  • Limited edition hat
0 Supporters
Select this reward
80.00 USD
Limited edition sweatshirt + workbook

Support Dive in Well in style with this unisex sweatshirt. Your choice of workbook.

 

Includes: 

  • Special shout out in our community newsletter

20 Supporters
None available

About the Entrepreneur

Rewards

5.00 USD
Newsletter Shoutout

Special shout out in our community newsletter

51 Supporters
Select this reward
10.00 USD
Diversity In Wellness E-Workbook

This reward has sold out: You can now purchase the workbooks directly on our website.

Get our first workbook before it's released to the public. 

Includes: 

  • Special shout out in our community newsletter
249 Supporters
None available
20.00 USD
Diversity+Allyship/Privilege E-Workbook

This reward has sold out: You can now purchase the workbooks directly on our website.

Dive into either the topic of Allyship or Privilege. You'll also receive the Diversity workbook! 

 

Includes: 

  • Special shout out in our community newsletter

  • Diversity in Wellness e-workbook

180 Supporters
None available
30.00 USD
All E-Workbooks

This reward has sold out: You can now purchase the workbooks directly on our website.

Dive into all 3 topics: Diversity, Allyship, and Privilege

Includes: 

  • Special shout out in our community newsletter

-1 Left
391 Supporters
None available
50.00 USD
Limited edition hat + Workbook

Support Dive in Well in style. Your choice of workbook.

 

Includes: 

  • Special shout out in our community newsletter

125 Supporters
None available
100.00 USD
Dinner Supporter

We'll make a special acknowledgement of your support at a NYC or LA dinners, virtual salon dinner, or an e-workbook. 

 

Includes: 

  • Special shout out in our community newsletter
  • Choice of e-workbook
38 Supporters
Select this reward
250.00 USD
A Seat at the Table

Our quarterly dinners are traditionally invite only. We'd love to extend an invitation to one NYC or LA dinners to show our gratitude. You'll also receive exclusive pre-invites to future events. 

*COVID UPDATE: You can decide if you'd like to attend a digital salon, or wait until in-person gatherings resume. 

Includes: 

  • Special shout out in our community newsletter
  • Choice of e-workbook
  • Limited edition hat
68 Left
32 Supporters
Select this reward
400.00 USD
60min Consulting Call w/ Maryam Ajayi

The opportunity to work one-on-one with Founder + CEO Maryam Ajayi on a 60 min consulting call. Recommended for individuals or small businesses. If you're a larger business, reach out to us at hello@diveinwell.com

Includes: 

  • Special shout out in our community newsletter

5 Supporters
None available
500.00 USD
90min Consulting Call w/ Maryam Ajayi

The opportunity to work one-on-one with Founder + CEO Maryam Ajayi on a 90 min consulting call. Recommended for individuals or small businesses. If you're a larger business, reach out to us at hello@diveinwell.com

Includes: 

  • Special shout out in our community newsletter

5 Supporters
None available
1,000.00 USD
Dive in Well Workshop

We'll bring the Dive in Well experience to you with a custom 2 hour workshop for 3-6 people.  In-person in NYC or LA. Can be done virtually and in other cities for an additional fee. 

 

Includes: 

  • Special shout out in our community newsletter
  • Choice of e-workbook
  • Limited edition hat
5 Supporters
None available
5,000.00 USD
Invite to Investors Dinner

We invite you to an investors dinner with CEO Maryam Ajayi, along with exclusive access to future investing opportunities. 

 

Includes: 

  • Special shout out in our community newsletter
  • Choice of e-workbook
  • Limited edition hat
0 Supporters
Select this reward
80.00 USD
Limited edition sweatshirt + workbook

Support Dive in Well in style with this unisex sweatshirt. Your choice of workbook.

 

Includes: 

  • Special shout out in our community newsletter

20 Supporters
None available