Craft Music: A P2P Marketplace for Creatives

Craft Music is a social media app, pocket studio, and marketplace, connecting visual artists, musicians, and brands.

Anya
Art + Music
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Project Ends on February 1, 2020

Project Description

Problem

Visual art and music can be a way of expressing oneself, connecting with others, and dealing with life's struggles. While we can all appreciate the arts, visual artists and musicians often struggle to make a living from their talent.

While musicians and artists can easily share their work with the world now thanks to the internet, easier access to art and music means consumers are less willing to pay. This is seen in the fact that popular platforms for displaying art or streaming music are largely supported by ad revenue.

Brands spend billions on digital advertising, and yet only 25% of ads reach real people. Bots make up 38% of internet traffic and are a major cause of ad fraud. The ads that do reach real people often fail as well because the user does not feel any emotional connection to them.

Solution

Craft Music helps creative individuals earn revenue from their craft, while helping businesses better connect to customers through the power of music and art. It is a social media platform, marketplace, and pocket studio for visual artists, musicians, and brands.

The in-app studio allows users to collaborate on a project in real-time, adding video clips, photos, and audio. They can add effects, record, import and export files. Users can exit and enter the studio at any time. Brands can send paid collaboration offers to artists and musicians to create ads for their business, which can be used on the platform as well as other outlets.

Users can sell exclusive rights or lease their work in the app marketplace, using our standard contracts so that they don't have to worry about rights management and can focus on their craft.

Market Size

The global art market was valued at $67.4B (+6%) and global recorded music market valued at $19.1B (+9.7%) in 2018, each continuing to grow. Meanwhile, global digital ad spend was $283B in 2018 and is expected to reach $333B by the end of this year.

Revenue Model

Our revenue model consists of the following:

  • Transaction Fees: 15% on art and music sales, paid collaborations, gigs
  • Contest Sponsor Fees: negotiate fee with brand based on their marketing budget, contest duration, etc.
  • Ad Space: similar rates as Instagram sponsored posts, based on reach and duration.
  • Subscriptions: we will have three tiers.
    • Tier 1: free, limited uploads/storage
    • Tier 2: premium, $5/month, increased uploads/storage
    • Tier 3: elite, $10/month, unlimited uploads/storage
  •  Future Projects: we hope to one day have a reality show where teams of artists and musicians compete to win deals with brands.

Use of Funds

  • Marketing costs: merchandise, celebrity endorsement, ads
  • On-going app development and maintenance, APIs, data storage
  • Key hires: CTO, developers, CFO/accountant, attorney, data analyst, customer support, A&R/talent manager

Team

  • I'm Anya, the Founder & CEO of Craft Music. I have an MBA and Master's in Psychology, as well as lifelong interests in art and music. I previously worked in fashion, entertainment, and healthcare/biotech.
  • Philly is our Chief Marketing Officer. He is the founder of The Possible Network and a member of Create Music Group. He works with musicians such as Soulja Boy and has created apps, electronics, and merchandise.
  • Ivan is our lead developer. He is a full stack engineer experience in multiple software languages and platforms, including React Native, Vuejs, PHP, JS, Python, and others.
  • Rich is our UI/UX designer. He has a background in UI/UX design, project management in mobile app and web development, photography, video production, and music production.

Thank you!

Thank you for reading about my mission! I am grateful for all support, donations, suggestions, and anything else you would like to offer to help make Craft Music the number one social platform for artists, musicians, and brands.

"Every child is an artist. The problem is how to remain an artist once we grow up." - Pablo Picasso

 

Updates

The Project FAQs

Frequently Asked Questions

When will the app launch?

We expect to launch in October 2019.

What features do you plan to add to the app?

We plan to add more audio and video editing effects, gigs, and contests. Our gigs will be similar to Upwork where a user can post a job (e.g., create artwork or music) and other users apply. Our contests will have a unique voting system.

How many beta testers have signed up so far?

We have over 300 users signed up so far, mostly visual artists and musicians, as well as several businesses.

Where can I sign up for beta testing?

You can sign up at our website.

What is unique about the Craft Music app?

Our app is a social media platform, marketplace, and studio in one, giving artists, musicians, and brands all the tools they need.

Our studio offers real-time video and audio collaboration. Multiple users can work on a project at the same time, importing or recording video clips and audio. They can add effects like voice filters and later we will have video editing effects, stickers, and transitions. 

After creating or uploading their work, users can sell or lease it in the app marketplace. Users can follow each other, group chat, view new "crafts" in their home feed and create shared "craftlists" which are like playlist-photo albums.

Where can I learn more and stay up-to-date?

Check out our website and follow us on Instagram!

 

 

Monetary Contribution

Show us some love! Anything is appreciated!

0 Supporters
Contribute
$20
Shoutout on our Website and Social

Pledge $20 and we'll give you/your business a shoutout on our website and social media!

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$100
Shoutout & Merchandise

Pledge $100 and we'll give you a shoutout on our website and social media, and your choice of a limited edition Craft Music cap, coffee mug, or drawstring bag!

100 Left
0 Supporters
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$600
Custom Artwork for You/Your Brand

Support the arts and get a beautiful custom digital picture to honor your support! When you pledge $600, we will have one of our visual artists create a custom piece just for you!

15 Left
0 Supporters
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$600
Custom Music for You/Your Brand

Support the arts and get a custom piece of music made just for you by one of our artists! Use it commercially or however you like!

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0 Supporters
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$700
Custom Limited Edition Merchandise

Pledge $700 and get your choice of custom-made merchandise with the Craft Music logo! Choose one from the following options:

  • T-Shirt
  • Tank Top
  • Long-Sleeve Shirt
  • Hoodie
  • Crop Top
  • Sweatpants
  • Sports Bag
  • Tote Bag
  • Cap
  • Mug
50 Left
0 Supporters
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$1,000
Custom Music & Artwork

Support the arts and get a custom piece of music and digital artwork crafted just for you! Use it to advertise your business or however you'd like!

5 Left
0 Supporters
Select this reward
$1,000
Featured & Verified User

Great gift for someone else or for yourself! Get your art, music, or business noticed on our platform. Not only will we feature your profile and two works of your choice, you will get a lifetime VERIFIED badge! Just like the blue checkmark you see on popular social media platforms, except we have a gold star ⭐️ so even better!

You will also get your choice of custom limited edition Craft Music merchandise, made to order, from one of the following: T-shirt, Tank top, Crop top, Long sleeve shirt, Hoodie, Sweatpants, Tote Bag, Cap, or Mug.

25 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

Show us some love! Anything is appreciated!

0 Supporters
Contribute
$20
Shoutout on our Website and Social

Pledge $20 and we'll give you/your business a shoutout on our website and social media!

100 Left
0 Supporters
Select this reward
$100
Shoutout & Merchandise

Pledge $100 and we'll give you a shoutout on our website and social media, and your choice of a limited edition Craft Music cap, coffee mug, or drawstring bag!

100 Left
0 Supporters
Select this reward
$600
Custom Artwork for You/Your Brand

Support the arts and get a beautiful custom digital picture to honor your support! When you pledge $600, we will have one of our visual artists create a custom piece just for you!

15 Left
0 Supporters
Select this reward
$600
Custom Music for You/Your Brand

Support the arts and get a custom piece of music made just for you by one of our artists! Use it commercially or however you like!

15 Left
0 Supporters
Select this reward
$700
Custom Limited Edition Merchandise

Pledge $700 and get your choice of custom-made merchandise with the Craft Music logo! Choose one from the following options:

  • T-Shirt
  • Tank Top
  • Long-Sleeve Shirt
  • Hoodie
  • Crop Top
  • Sweatpants
  • Sports Bag
  • Tote Bag
  • Cap
  • Mug
50 Left
0 Supporters
Select this reward
$1,000
Custom Music & Artwork

Support the arts and get a custom piece of music and digital artwork crafted just for you! Use it to advertise your business or however you'd like!

5 Left
0 Supporters
Select this reward
$1,000
Featured & Verified User

Great gift for someone else or for yourself! Get your art, music, or business noticed on our platform. Not only will we feature your profile and two works of your choice, you will get a lifetime VERIFIED badge! Just like the blue checkmark you see on popular social media platforms, except we have a gold star ⭐️ so even better!

You will also get your choice of custom limited edition Craft Music merchandise, made to order, from one of the following: T-shirt, Tank top, Crop top, Long sleeve shirt, Hoodie, Sweatpants, Tote Bag, Cap, or Mug.

25 Left
0 Supporters
Select this reward