Cirque-It Fitness

Dreya is one of the best things that happened to my career, hands down…She took away my fear of heights, challenged me in a way I didn't know was possible, and gave me a love of this craft that has shaped my touring experience with the world. – P!NK, as told to Seattle Weekly

Do you feel like working out is a chore? That it's impossible to find the time, money, or motivation to make fitness a priority?

At Cirque-It Fitness, we transform the way you experience exercise. We've created an innovative 45-minute, full-body workout that's challenging and fun. People of all fitness levels can enjoy our workout, and your feet don't even need to leave the ground! Even more, our training program is ACE-, NASM-, and AFAA-approved for continuing education.

Pop stars (including Madonna, Cher, P!nk, Taylor Swift, Britney Spears, and countless others) have hired our co-founder, Dreya Weber, to help them create memorable acrobatic acts to inspire and engage an audience of all ages. Cirque-It Fitness workouts integrate the magic of circus-inspired movement in a way that empowers you to be the 'star of your own show.'

We are raising money on iFundWomen to launch our program in 5 key cities: Los Angeles, San Francisco, Seattle, Chicago, and New York. If you live in one of these areas and would like to see our program at a gym or studio near you, please support our campaign.

OUR MISSION

Cirque-It Fitness is ready to revolutionize the fitness industry with its one-of-a-kind workout, brand and business model. Our workout is endorsed by coaches of Olympic gold medalists and physical therapists. We make fitness fun, effective, and affordable while empowering studios and trainers to grow their revenue and appeal to consumers like you.

Selected testimonials:

Cirque-It Fitness delivers a quality workout to all who engage in the upbeat and functional training. Many exercises translate into your daily tasks or sports. As a professional athlete it helps with movement prep, quality strength exercises, and helps build a strong core which are all essential to success at any level.

--Seyi Ajirotutu, former NFL Player (San Diego Chargers, Philadelphia Eagles, and Carolina Panthers) 

Cirque-It Fitness is an amazing tool to help with asymmetry and bilateral symmetry issues...its use of gravity and body weight to increase range of motion, balance, proprioception, and functional movements makes it a great program.

--Jeremy Fischer, Director of Track & Field at Chula Vista Elite Athlete Training Center, coach to multiple Olympic medalists

Youth athletes all develop physically and mentally at different stages. For this reason, it's important to have physical programs for them that not only help them develop physically, but also keep them engaged and happy. Cirque-It Fitness accomplishes this. It's fun, it builds aerobic fitness, flexibility, and strength while not stressing a young body. It's challenging, dynamic, and has lots of variety so that kids will want to keep being involved.

--Ben Boyd, Principal & Partner, Summit Action Sports; coach to multiple Olympic and X Games Medalists

Today's $25 billion US fitness market is saturated with seemingly endless training options, and gyms struggle to stand out amongst the competition. Cirque-It Fitness is the solution. We offer a 'boutique studio in a suitcase' - a specialized training program studios can set up and take down in minutes with minimal cost and no need for additional square footage. Trainers can plan a session and playlist in seconds, and consumers enjoy a challenging, well-rounded workout in only 45 minutes.

OUR PLAN

The launch Cirque-It Fitness, we will train fitness professionals in our ACE-, NASM-, and AFAA- approved workshops, expand our network of Authorized Training Centers, and mobilize a team of Master Trainers. Upon certification, CIF Coaches will offer classes at gyms and studios across the country using our patented equipment and expertly-designed workout structure. Our workshop's curriculum is co-written by Linda Shelton whose credits include Jillian Michaels' BODYSHRED, STRONG by Zumba, and numerous other programs.

We will focus our initial efforts on establishing at least five studios offering the program in each of these key cities (LA, San Francisco, Seattle, Chicago, New York):

One studio in each city will serve as an Authorized Training Center. Each studio will have two Master Trainers to teach CIF workshops for fitness professionals from around the country. These trained instructors will then bring Cirque-It Fitness to their communities.

Cirque-It Fitness benefits studio, trainers and consumers in that:

• Studios can see a return on investment in as little as a month while differentiating themselves from competitors.
• Trainers can make more income per class hour with little prep time.
• Consumers get a high-quality workout with individualized coaching at less cost than a personal trainer.

We pride ourselves in offering value to studios, trainers, and consumers, and our program has been approved for continuing education by these certifying bodies in the fitness industry:

Your support allows us to:

• Establish an Authorized Training Center with two in-house Master Trainers in each of the following cities: Los Angeles, San Francisco, Seattle, Chicago, and New York.
• Create and distribute marketing content to trainers and studios so we can fill workshops across the country to share Cirque-It Fitness with communities outside of the 5 launchpad cities.
• Develop custom music, video, and additional content for studios and trainers to get the most out of their investment.
• Create a YouTube series for consumers just like you that includes at-home variations of our programs.
• Develop a Cirque-It Fitness inspired clothing line that's fun to wear and workout in!

OUR AMAZING TEAM

Cirque-It Fitness was born of out of the joy of movement. 

Founder Elizabeth Skwiot fell in love with circus training at age 23 when she first stepped off a flying trapeze platform at a circus school. Circus training brought back the joy in movement she had as a child, but had slowly lost touch with in adult life. Combining her experience in Pilates and competitive fitness, Elizabeth set out to create a workout that was not only effective, but something to look forward to, an outlet in a busy life – a workout that was more than just another chore.

See below for bios and visit our website for even more details on Team CIF!

Dreya Weber, Co-Founder and Director of Brand Experience

Selected credentials of Ms. Weber include:

• Aerial Choreography & Design for Arena Tours: Pink, Madonna, Taylor Swift, Cher, Katy Perry, Britney Spears, Christina Aguilera, Michael Jackson, Kylie Minogue, Leona Lewis
• Televised Awards shows: Grammys, MTV VMA’s, AMA’s,  Billboards, BET Awards, Kids Choice Awards
•  Aerial Choreography featured on This Is Us
• Starred in the award-winning films: The Gymnast, A Marine Story and the soon-to-be released The Aerialist

 Linda Shelton, Program Co-Writer and Advisory Board Member 

Selected credentials of Ms. Shelton include:

• Co-developer of STRONG by Zumba, Zumba Toning, Jillian Michaels’ BODYSHRED, and Jukari Fit to Flex for Reebok/Cirque du Soleil
• Manual writer and consultant to PILOXING, R.I.P.P.E.D., SoulBody, and many others
• 2007 National Fitness Hall of Fame Inductee
• Former Fitness Director for Shape magazine (23 years)

Dana Shertz, Advisor

Selected credentials of Mr. Shertz include:

• Former President/COO of MacGregor Golf, SVP Sales/Marketing of Callaway Golf
• Managing Partner, Contineo Ventures
• Business Development, RMD Group
• Board Member, San Diego Sport Innovators

...and YOU! 

By backing our campaign, YOU are a member of #TeamCIF -- please share the campaign with friends, family, and workout buddies. Follow us on social media and tag us (@cirqueitfitness) on your workout photos  so we can support you and potentially repost your achievements with the world. #comeonecomeall to the future of fitness!