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Capri for Girls | Financial Literacy App

Capri for Girls is a financial education app designed to develop financial literacy skills and confident money mindsets in young women.

$400
pledged of$30,000 goal
3
0Days Left

Project Description

Hello and welcome to Capri for Girls' iFundWomen page!

My name is Nicole Hartwig and I'm the Founder & CEO of Capri for Girls. Read on to learn about our story, what this heart-centered company has grown into, and why we need your help to grow! Thanks so much for being here.

Love,

Nicole

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I started Capri in 2018 in honor of my late Aunt Lynn. She passed away in 2013 after a long battle with cancer, but that's really not what defined her life. My Aunt Lynn was fiercely independent, she was relentless in pursuit of her goals, and even though she was this incredible force and had this amazing drive and willpower, she was the kindest, gentlest, most generous person I've ever known.

When I was 18, she taught me how to make a budget and helped me save up for my first car. She helped me take inventory of my income and expenses (at the time: smoothies, clothes, and Panera lunches with friends) and set a savings goal for my new (used) car. She wrote my name on a Tupperware container and kept it in her kitchen drawer, and every 2 weeks when I got paid from my retail job I would "deposit" cash into this container. I saved up $1,500 to put down on an auto loan at our local credit union, my Aunt cosigned on the loan, and then she drove me to the dealership to purchase my car. She took this photo of 18-year-old me with the car I bought with my own money in 2008.

 

Capri Founder, Nicole Hartwig, at 18 years old with her first car. Photo taken by her Aunt Lynn in 2008.

 

I didn't realize it at the time, but I was uniquely fortunate to have a wise and wonderful Aunt Lynn who took me under her wing and taught me about money at such a formative time in my life. I started building the Capri financial literacy app because that shouldn't be an experience reserved only for uniquely fortunate young women. Every young woman deserves to have the practical financial knowledge she'll need to succeed for the rest of her life.

There are 16 million girls in high school and college in the US who will benefit from the Capri app. This is an untapped and deeply underserved market that is anxiously awaiting a product that speaks to them, and we've created it.

In just over a year and a half, we've bootstrapped Capri from an idea that we workshopped with the Accel7 accelerator, to a working prototype that we presented at the Forbes Under 30 Summit, to what will soon be a live, working beta.

We have all of our vendors lined up and ready to hit "GO", but we need help to get us there, so:

We've opened our first PUBLIC friends & family fundraising round! 

Use of funds (detailed more specifically below under "Funding"):

  • $5k app development
  • $10k digital marketing
  • $5k legal 
  • $5k web design
  • $5k R&D

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MISSION

Capri for Girls is a subscription financial education app designed to develop financial literacy skills and confident money mindsets in high-school and college-aged girls. Our mission is to give girls the tools and opportunities to build long-term, sustainable financial wellness. Capri is all about democratizing financial information for girls, and delivering it in a way that is fresh and engaging for our digitally-native Gen Z customer.

PROBLEM

Every adult must manage their own personal finances, yet just 17 of 50 states in the US require students take a course in personal finance. Young people are entering into adulthood with a severe lack of knowledge around practical financial literacy. Our teens are not getting a complete financial education at school or at home, and teen girls are disproportionately affected. With equal pay more than 75 years away, and the gender work achievement gap *and* gender debt gap both alive and well, young women need to be prepared to manage their own personal finances as they enter into adulthood.

SOLUTION

Capri delivers educational content and experiential learning opportunities via our app, which has 3 distinct features: a specialized budgeting tool, educational modules, and a community social feed. Our user-centered tools effectively reach the niche market that so desperately needs our support by meeting them exactly where they already are: on their smartphones. For our users, there is no feeling awkward about asking questions and no judgement from others, only a safe environment for trial and error, a treasure trove of vetted information, and unlimited peer support in our app.

MARKET

The Capri app is a $4.99/mo app subscription, which will be available on both iOS and Android devices. Our Total Addressable Market is comprised of 16 million girls in high school & college in the US.

FUNDING

After being accepted into the Accel7 startup accelerator in Westchester, NY in early 2019 and spending 4 intensive months working with a team of startup experts, we built our interactive prototype and a UX roadmap for our app. We then presented our prototype and introduced Capri to an audience of 10,000 people at the Forbes Under 30 Summit in Detroit in October 2019. (More on what the Capri team accomplished in 2019 here!). We now have a team of 5 amazing women in NYC working on Capri, as well as 4 accomplished and experienced advisors. 

To date, we've raised ~$75k through the accelerator and a few close family members. We currently have a 200-person waitlist for our app, and we've just signed with an app development team to build our beta. Now that we have all of our vendors and costs lined up, we're ready to bring our community in to help us raise the funds we need to get our product built and into the hands of our users! We are raising $30k to support the development and launch of our beta app. Below is the breakdown of use of funds:

 

  • App Development: $5k through Let’s Nurture, a global firm that comes as a recommendation from our experienced advising team.

    • Build & delivery of the Capri beta app, including the Capri budgeting tool (educational modules and social feed functionalities will cost another $25k and will come in the next round of funding)

 

 

  • Legal: $5k through Michael Wieser, Esq., an experienced venture lawyer with nearly 30 years of legal and entrepreneurial experience.

    • Corporate governance

    • Intellectual property

    • Contracts

    • Web & mobile apps

    • Funding documents

 

  • Website Design and Development: $5k through Kailey Creative, a women-owned business specializing in brand development and web design.

    • Concept design

    • Wordpress development

    • Email marketing

    • Digital and physical brand collateral

 

  • R&D: $5k

    • Focus groups

    • On-campus sorority events for brand awareness

    • Research and development

 

OUR INCREDIBLE TEAM

We are extremely fortunate to have a team of brilliant women in NYC bringing Capri to life!

The Capri team, from left: Jody Adams, Operations; Sarah Witherspoon, Brand; Sam Lach, Community & Partnerships; Nicole Hartwig, Founder & CEO; Taylor Way, Strategy & Culture.

Nicole Hartwig, Founder & CEO

  • Parsons School of Design, BBA in Strategic Design and Management

  • 10 years in fashion

  • Most recently: Women-owned business consultant at Hartwig Strategic LLC for nearly 5 years

Jody Adams, Operations

  • The New School, MS in Nonprofit Management

  • Background in finance on Wall St

  • Most recently: Executive Director of Generation Change 501(c)3

Sarah Witherspoon, Brand

  • University of Queensland, BBA in Business Management

  • Background in fashion & marketing

  • Most recently: Brand Manager at a tech startup in NY

Sam Lach, Community & Partnerships

  • Concordia University, BS in Psychology

  • Background in fashion & business development

  • Most recently: Business Development at a tech startup in NYC

Taylor Way, Strategy & Culture

  • University of Kentucky, BA in Marketing

  • Agency experience in strategy

  • Most recently: Brand Strategist at DiMassimo Goldstein

 

...as well as a team of experienced, thoughtful advisors:

 

Danny Potocki

  • Managing Director of Accel7

  • Founder, Finis Ventures

  • Professor of Entrepreneurship & Innovation

Johnny LeHane

  • Managing Partner, Hudson Valley Startup Fund

  • Co-Founder, CO.

  • Co-Owner, CLUB WAKA

Bobby Ullery

  • Principal Engineer, Salesforce

  • Co-Founder & CTO, Waysay

  • Expert in digital marketing & CRM

 

THANK YOU!

On behalf of the whole Capri team, thank you so much for your interest in supporting Capri on our mission to bring financial literacy to girls! Please check out our FAQ's page or reach out to us directly at hello@capriforgirls.com with any questions!

 

Note: If you'd like to invest in Capri in exchange for an equity stake in our company, we are also accepting $5k minimum investments on a $2.5 million valuation. Please email hello@capriforgirls.com with "Capri Investment" in the subject line to request investment materials. Thank you!

 

Updates

The Campaign FAQs

Frequently Asked Questions:

  • When will the Capri app launch?
    • The Capri app is scheduled to launch to the public in August 2020 in alignment with the back-to-school season.

 

  • What will the funds go toward?
    • We've included a detailed list of allocation of funds on our homepage.

 

  • Can I invest in Capri for an equity stake in the company?
    • Yes, absolutely! But not on this platform. Please email hello@capriforgirls.com directly with subject "Capri Investment" to request investment materials.

 

  • Is Capri a non-profit or a for-profit?
    • Although Capri is a mission-driven company with a social good-centric mission, we are a registered for-profit corporation.

 

  • How long has Capri been around?
    • Capri launched in June of 2018, so just shy of 2 years!

 

leslie cooper
03/17/2020
Monetary Contribution
$100
Sarah
03/16/2020
2 years of Capri
$200
Alex from NY
03/15/2020
Monetary Contribution
$100
50.00 USD or more
1 year of Capri
  • Enjoy 1 year of Capri app membership (giftable to another individual) ($60 value)
0 Supporters
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100.00 USD or more
2 years of Capri
  • Enjoy 2 years of Capri app membership (giftable to another individual) ($120 value)
1 Supporter
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250.00 USD or more
5 years of Capri
  • Enjoy 5 years of Capri app membership (giftable to another individual) ($300 value)
0 Supporters
Select this reward
500.00 USD or more
5 years of Capri + name on website
  • Enjoy 5 years of Capri app membership (giftable to TWO individuals) ($600 value)
  • Your name featured on our "Supporter" page on the Capri website
0 Supporters
Select this reward
1,000.00 USD or more
Lifetime of Capri + name on website
  • Enjoy a lifetime Capri app membership (giftable to FIVE individuals)
  • Your name featured on our "Supporter" page on the Capri website
0 Supporters
Select this reward

Rewards

50.00 USD or more
1 year of Capri
  • Enjoy 1 year of Capri app membership (giftable to another individual) ($60 value)
0 Supporters
Select this reward
100.00 USD or more
2 years of Capri
  • Enjoy 2 years of Capri app membership (giftable to another individual) ($120 value)
1 Supporter
Select this reward
250.00 USD or more
5 years of Capri
  • Enjoy 5 years of Capri app membership (giftable to another individual) ($300 value)
0 Supporters
Select this reward
500.00 USD or more
5 years of Capri + name on website
  • Enjoy 5 years of Capri app membership (giftable to TWO individuals) ($600 value)
  • Your name featured on our "Supporter" page on the Capri website
0 Supporters
Select this reward
1,000.00 USD or more
Lifetime of Capri + name on website
  • Enjoy a lifetime Capri app membership (giftable to FIVE individuals)
  • Your name featured on our "Supporter" page on the Capri website
0 Supporters
Select this reward