Building Kay & Prince Fashion Shop

Kay & Prince is a minority and woman owned online apparel store Specializing in “high fashion glam,” they offer a one-stop shop for hair, accessories, shoes, apparel and jewelry. As a native of Maywood IL, the business owner is dedicated to coordinating convenient pickup options for local customers who would like to avoid the shipping process. The owner also has taken it upon herself to pour back into the Maywood community with an annual Back-To-School giveaway event that gets children excited about education. Through her own life circumstances, business owner Takiyah understands the importance of self-love. She aims to ensure that all customers who shop with her feel this same kind of love when they wear her products. Kay & Prince prides themselves on good customer service.

With the motto “Self-love is the best love,” Kay & Prince is dedicated to inspiring self-confidence in women to help them realize their beauty on the inside and out.

Takiyah Edwards has always had a “passion for fashion.”  After years of working in the corporate world, she knew that her calling was yet to be unveiled; however, that would change with the birth of her children.  She wanted to pursue a career she loved that would provide greater flexibility to work remotely.  She decided to combine her eye for fashion and tech-savvy mentality to create Kay & Prince - an online apparel store that offers clothing and accessories for men and women.  For Takiyah, this made sense for a number of reasons; first, she didn’t have the capital to secure a traditional brick and mortar establishment; second, she realized the opportunity to reach a wider audience online, compared to a local apparel store; and lastly, running a virtual business would allow her to stay home with her children.  The business name signifies her two children and serves as an intrinsic motivator for its success.

Marketing strategies for the business include:

• Social Media (Facebook, Google Ads, Instagram)
• Online Local Listings
• Word of Mouth
• Shopify
• Local Events and Giveaways
• Promotions
• Flyers

Kay & Prince offers trendy and affordable merchandise and apparel for women and men of all ages. With over 100 products, items range from sporty fashion to swimwear, with everything in between. The Business serves as a one-stop shop and brings a large amount of inventory for shoppers seeking a “full-glam” experience. Best-selling items include slides, swimwear, purses and hair extensions. To view the business inventory, please visit the website at www.kaynprince.com.