BrandVerge

BrandVerge is an online marketplace for media partnerships, making it easy to buy and sell sponsored content.

Lynn
Business Services
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pledged of $250,000 goal
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Project Description

What We Do: 

Did you know that it currently takes marketing professionals an average of 100 hours to find, negotiate, and transact on one single premium partnership? Unfortunately, the current process is extremely tedious and involves a ton of manual work. What a terrible waste of everyone's time! BrandVerge solves this very problem. The easy-to-use platform introduces on-demand transparency and an innovative digital workflow that saves our users an average of 78 hours (which would otherwise be spent on manual/repeatable tasks). The BrandVerge platform launched just 9 months ago, but the disruptive women-owned company is already generating over $15K MRR and have 180+ accounts using the platform. Advertising industry heavyweights like WPP, Publicis, and MediaLink have shown significant interest in their solution - a great indication that the BrandVerge team is onto something truly special.

Our Mission:

BrandVerge's mission is to be the marketing industry's favorite destination for discovering unique storytelling opportunities with fantastic media brands in a tech-enabled era. Our goal is to elevate the media partnership process by automating manual and tedious tasks that divert time and attention away from creative development.

The Problem:

Media Buyers (advertisers) and Sellers (media partners) spend over 100 hours and excessive resources to find, negotiate, and transact on a single premium marketing program. The process is extremely tedious and manual - especially when compared to consumer facing tools that professionals use in their everyday life.

The Solution:

The BrandVerge marketplace and process automation tools introduce on-demand transparency and a streamlined digital workflow that lets Media Buyers and Sellers operate much more efficiently. Think of what Kayak and TripAdvisor did for the travel industry! Rather than calling individual hotels to inquire about rates and availability, travelers can access information about ANY hotel on-demand. This is the revolution that BrandVerge is bringing to the media partnership industry.

The Market Size/Opportunity: 

BrandVerge is a marketing technology company that focuses on premium advertising. Marketing technology is currently a $31 billion market in the US, representing 32% of total US marketing spend. This market will grow 73% over the next 3-years, becoming a $46 billion market by 2022. Within this market, the majority of spend will be allocated to both sectors that BrandVerge fits squarely within - marketing automation and advertising technology. 

Since BrandVerge is focused on process automation for premium content programs, it's also important to understand the market dynamics around premium content. Premium content is the foundation of the internet. Without compelling stories, users would not turn to the internet for entertainment and information. Premium content also delivers the strongest brand building metrics for advertisers; 59% higher brand recall, 29% higher engagement, and 32% higher profit margin! However, there has been no recent innovation in this sector of the advertising industry. The industry has been distracted by a stale focus on direct-response programmatic investment. These dynamics create a huge whitespace for BrandVerge to own! Our competitors are few and far between, and focused on solutions that limit the creativity involved in premium partnerships.

Funding:

BrandVerge is currently raising a bridge round of funding, which will be used over the next 10 months to expand the team, further streamline the user interface, and invest in marketing tactics to drive growth in preparation for a Series A.

Team:

The BrandVerge founding team has 20 years of combined experience in the digital marketing industry.  Both founders have worked as BrandVerge's primary user types in former roles. In fact, the genesis for BrandVerge was their personal frustration with the old way of doing things. Lynn Browne was a media buyer at Publicis and Macy's, while Mollie Kehoe sold media programs on behalf of AdTheorent, AOL, and Meredith. Their deep domain expertise is complimented by a larger team that includes experts in product management, software sales, and engineering to bring BrandVerge to life each and every day. 

The BrandVerge Founding Team
BrandVerge Team

 

Updates

The Project FAQs

Where is the money going?

The money we raise will go towards growing the BrandVerge team, and allowing us to continue developing more services to our passionate client base. 

 

What is your mission?

We make life easier for marketing and advertising sales teams. We enable teams to STOP wasting time, and get work done faster. 
 

When did you launch?

BrandVerge launched in May 2018, and is based in New York City.
 

What are your services?

We provide an online platform where advertising sellers can directly connect to the media buying community, while simultaneously giving media buyers an on-demand marketplace to access all relevant options at their fingertips. 


Is there a fee to join?

Yes! BrandVerge charges a simple subscription fee, on either a monthly or annual basis. Reach out to us at contact@gobrandverge.com to learn more!

 

Besides donating, how else can I support you?

We'd love you to spread the word about our campaign! Also, any client referrals are always greatly appreciated, so if you know any advertisers or content creators make sure to let them know about BrandVerge!

 

Monetary Contribution

Just Because I Care

0 Supporters
Contribute
$100
Simple Thank You Package

We thank you for your contribution! With this package, the founders of BrandVerge will send a handwritten note to let you know how your money is being put to good use and helping to build their business.

0 Supporters
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$500
The Notebook and Shout Out

In exchange for your very generous contribution to BrandVerge, the founders will send a shout out to you and your business across social media, and send you a branded notebook from Poppin. What better way to keep our gratitude top of mind than carrying our swag around in case you need to jot down an emergency note or two!

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$1,500
Mini Consulting

The BrandVerge founders have 20 years of combined experience in the digital marketing industry. As a thank you for your contribution to help fund BrandVerge, you will receive 2x one hour sessions to review current sales & marketing challenges and discuss opportunities to help drive results for your brand. Areas of expertise include Digital Media, Marketing, Sales, Sales Operations, Networking, Negotiation, and more!

0 Supporters
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$3,000
Consulting

The BrandVerge founders have 20 years of combined experience in the digital marketing industry. As a thank you for your contribution to help fund BrandVerge, you will receive a two hour session to review current sales & marketing challenges and discuss opportunities to help drive results for your brand followed by 2x follow up consulting sessions. Areas of expertise include Digital Media, Marketing, Sales, Sales Operations, Networking, Negotiation, and more!

0 Supporters
Select this reward
$5,000
Deep Dive Consulting

The BrandVerge founders have 20 years of combined experience in the digital marketing industry. As a thank you for your contribution to help fund BrandVerge, you will receive 2x two hour sessions to review current sales & marketing challenges and discuss opportunities to help drive results for your brand. Areas of expertise include Digital Media, Marketing, Sales, Sales Operations, Networking, Negotiation, and more!

0 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

0 Supporters
Contribute
$100
Simple Thank You Package

We thank you for your contribution! With this package, the founders of BrandVerge will send a handwritten note to let you know how your money is being put to good use and helping to build their business.

0 Supporters
Select this reward
$500
The Notebook and Shout Out

In exchange for your very generous contribution to BrandVerge, the founders will send a shout out to you and your business across social media, and send you a branded notebook from Poppin. What better way to keep our gratitude top of mind than carrying our swag around in case you need to jot down an emergency note or two!

0 Supporters
Select this reward
$1,500
Mini Consulting

The BrandVerge founders have 20 years of combined experience in the digital marketing industry. As a thank you for your contribution to help fund BrandVerge, you will receive 2x one hour sessions to review current sales & marketing challenges and discuss opportunities to help drive results for your brand. Areas of expertise include Digital Media, Marketing, Sales, Sales Operations, Networking, Negotiation, and more!

0 Supporters
Select this reward
$3,000
Consulting

The BrandVerge founders have 20 years of combined experience in the digital marketing industry. As a thank you for your contribution to help fund BrandVerge, you will receive a two hour session to review current sales & marketing challenges and discuss opportunities to help drive results for your brand followed by 2x follow up consulting sessions. Areas of expertise include Digital Media, Marketing, Sales, Sales Operations, Networking, Negotiation, and more!

0 Supporters
Select this reward
$5,000
Deep Dive Consulting

The BrandVerge founders have 20 years of combined experience in the digital marketing industry. As a thank you for your contribution to help fund BrandVerge, you will receive 2x two hour sessions to review current sales & marketing challenges and discuss opportunities to help drive results for your brand. Areas of expertise include Digital Media, Marketing, Sales, Sales Operations, Networking, Negotiation, and more!

0 Supporters
Select this reward