Black Liberation through Fashion & Community.

WHAT IS NECESSIDY?

necessiDY exist for Black Women who are looking for clothing and goods that can coexist with her income, politics, social and culture stances. necessiDY started off as a experience and service for anyone wanting to express their concepts through photography, now, the company has since then expanded through personal styling, personal shopping, and project production. Back in 2017, I was on my living room floor crying my eyes out about my future (being a Libra and such) and what was my purpose and how could it intersect through the fashion industry. Just then, like a zap from a laser, the name 'necessiDY' popped up. I wanted to figure out a way of not only styling and taking pictures of people but taking it steps further with providing a overall experience. A multi-faceted company that could provide these services, produce product, serve the communities that help curate me, and get into the visual representation through related mediums such as virtual fashion shows, variety shows, radio, and intertwining them together to form a self-serving business model. This is a company that's owned and designed by a Black Texan Woman, so the target market is anyone who's intrigued to see the perspectives and point-of-views of such. I've always knew I had a different sound and marched to my own beat but, I never realized how sweet it would feel to be a provider to so many faces and minds that are just like me. So the mission is clear to promote and advocate for the embodiment of Black Femme Energies that are bold and opinionated about the societies we have to deal with 24/7. 

BUT WHAT'S THE PROBLEM, ISN'T THE WORLD GREAT THE WAY IT IS (SHE SAID SARCASTICALLY)?

Well there's a LIST of things happening that affects the mental state and overall being for Black Women in the fashion industry as consumers and also being a working part of the big picture. Black women are one of the most mocked, ridiculed, sexualized, and just plain out bullied ethnicity of women all then for a society to contradict itself and reap the benefits of monetizing our various cultures, adnorments, lingo's, thought patterns, garments, you understand the point. How it is everyone can reap from our heavily loaded cultures but we can't even just...be and peacefully monetize our own without some form of compromise? Make it make sense. Bigger black bodies are suffering do to fast-fashion companies either being intentional and not showing all body types through marketing, fat-shaming, to sustainable fashion companies not giving a damn about how they could create a space for plus size people to have great quality of clothes that shouldn't be excessively expensive because 'the cost of production is more for bigger sizes' it's all just, enough.  

YEAH- SOOO, WHAT ARE YOU GOING TO DO ABOUT IT?

We need products that prioritizes sustainability, culture, and the betterment of black women. I solve the problem by providing a brand that represents several targets of African-American women who desire size inclusion while simultaneously providing exclusivity towards our culture with a price point that's reasonable and of good quality. Seeing less-

"I'm a big person, I can't afford to buy sustainable clothing. I can't afford $200 dresses all the time!"

Being a change for the inclusion of 2XL-5XL is the goal while putting these sizes first for us, we deserve firsts and seconds. To be a pioneer for all body types involved in my work is always a step in the right direction, everyone deserves to feel great in their bodies and pushing any insecurity off a cliff. I want to promote what go through our minds from the time those everyday annoyances comes around like "your hair must be heavy" to "well I just don't understand why you have a attitude (after that somebody disrupt your peace for just being black)" necessiDY is that answer to-

^{"Why is it so profitable to pretend to be a Black Woman, yet being an actual Black Woman significantly lowers your status in well-quite everything from professionalism to everyday living."}

I'M INTERESTED IN A CUSTOMER WHO IS-

At the age of making their own decisions and have strong opinions over their experiences in the world; Black Women of various cultures who's open to share in the collective that resonate with necessiDY's missions. Social activists (digitally or applying pressure in public spaces), fashion forward and passionate for black liberation. necessidy's ideal consumer is a woman who's a staple piece shopper, a person who craves products that can last in the closet and never leave to go into the 'no pile.' A market of women who are unapologetically Black or respect the Black-American experience and don't compromise for the anti-perspective of that alone. Women who are expressive, wild spirited, and enjoy expressing themselves through fashion as a medium. Women who aren't afraid to splurge. Women who are brand loyal and love supporting Black owned businesses. A woman who want the best fit for their silhouette. People friendly and socially conscious. 

FOR EXAMPLE LIKE THE 100,000K+

OPINIONS RIGHT HERE.

WHAT AREAS ARE COVERED WITH THIS FUNDING?

I'm seeking funding to start the e-commerce retail leg by selling through necessidy.com I will spend the funding on producing product, advertisement plan, shipping materials, another pair of passionate hands, office supplies and any other...necessities (hehe)!

& REMEMBER THIS.

necessiDY is about spreading awareness, being apart of cultural boundaries and inclusion of Black People as a whole. It's not a 'one and done job' to dismantle appropriation and culture vulturing but through clear intentions and a business designed to uplift Black Women, anything is possible. This helps solves the problem of ignorance, lack of respect, and bringing back guardmenship towards a culture that constantly gets the short end of the stick. I thank anyone who helps by investing in the upbringing of the production to start selling amazing intentional collections of beautiful long lasting product. I ask that you move with intention, give gratitude to yourself, and take good care of yourself. 

Here's a handy dandy shoe size chart (: thanks again!