Be Your Authentic Self

Self by Shonice encourages individuals to be their authentic selves by promoting self-acceptance, self-love, self-confidence, self worth, and self-empowerment through fashion and style. 

Self by Shonice's target market consists of men, women, and nonbinary individuals from ages 18- 40. The target customer has their own individual fashion and style but still enjoys being open- minded, on trend, and fashion forward. They reside in United States',urban regions and have low to mid-range income, thus seeking affordable options. They work a variety of occupations ranging from typical, 9-to-5 office jobs and restaurants to being an entrepreneur. They will also use Self by Shonice to shop for their children and encourage their children to have positive ideals about their fashion choices. The target customer has a diverse range of religion, education, and ethnicities, though liberal beliefs and Black, Hispanic, and Asian ethnicities are more likely to purchase. Their personality is open, optimistic, and prosocial. They prefer to shop online and through social media platforms, such as Instagram and Facebook. Revenue in the Apparel market amounts to US$364,868m in 2020. The market is expected to grow annually by 1.9% (CAGR 2020-2023). Women's clothing market has the biggest market volume.

Self by Shonice's primary product is Unisex Clothing. Self by Shonice will offer unique yet trendy clothing choices for all genders, sizes, and ages. We also provide conscious, repurposed fashion. It solves our problem by providing a variety of styles and original designs for diverse personalities.