AUR Body

AUR Body is a woman run cannabis brand based in New York City focusing on shifting the conversation around cannabis and mental health.

Dori
Health + Science
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Project Description

ABOUT

AUR Body is a Cannabis and CBD based wellness brand based in New York City. CBD is the non-psychoactive part of the Cannabis plant used medicinally for pain, anxiety, depression and overall calming properties. We currently offer five CBD products: two CBD based tinctures (Vanilla Almond Milk and Mint Chocolate Milk), two edibles (Chocolate Bon Bons and Sour Watermellow Gummies), and hard body oil.

 

BACKGROUND

When I was an undergrad studying at NYU, I was diagnosed with bipolar disorder and was told that I needed to stop drinking, partying, I needed to restructure my lifestyle if I wanted to manage my condition. Once I shared my diagnosis with my friends, they started opening up about their own struggles with managing their own mental health conditions. My friends were out here micromanaging their own mental health conditions like anxiety, depression, OCD, etc. with alternative forms of medicine. Some of them were using prescription medications in tandem with Cannabis in order to get the best results. I learned that high Indica Cannabis strains can be used to deal with social anxiety, high CBD strains can be used to deal with depression. 

There was a movement happening in the mental health space alongside cannabis and people weren't talking about. Our mission is to dissipate the stigmas surrounding mental health and the Cannabis industry. 

 

PROBLEM

When we launched AUR in November 2018, the landscape of the CBD market was completely different than what it is today. When we launched, testing wasn't required, there were no label restrictions and people buying CBD didn't know the right questions to be asking; where do you source from, how the is the CBD extracted, where are your COAs? 

We launched with the intention of introducing CBD to an audience that typically stays away from Cannabis in general or doesn't know much about it. Cannabis can be scary! You don't know how your body may react, you don't know much about where the product is sourced from and there is an overall stigma that surrounds Cannabis. We wanted to be the warm and comforting hand that introduces you to CBD. That educates you on what you should be asking.

 

OPPORTUNITY 

There's a perception that the Cannabis industry isn't all that serious of an entity but, there are at least 8 cannabis companies right now that are publicly traded on NASDAQ as well as the New York Stock Exchange. Just those eight companies together have an enterprise value of over 16 billion dollars. The CBD business is estimated to be worth 20 billion dollars by 2020. The industry is absolutely massive and yes, we are just a small percentage of it. But, we were lucky to enter the market when we did are happy to be doing our part, creating a brand that stands for mental health advocacy and rebuilding the connotation that surrounds Cannabis. We have a chance to tap the millennial market through our social, messaging and branding. 

 

PRODUCT OFFERING:

 

Sour Watermellow Gummies

~5mg CBD Hemp Oil Isolate

A juicy burst of flavor coupled with the comfy mellow of 5mg CBD Hemp Oil makes these non-addictive gummies well… let’s say easy to love. With delicious watermelon flavor bringing back all kinds of mid-summer backyard cookout nostalgia, we doubt you’ll have just one.

 

Rosemary's Achey Hard Body Oil

~ 250mg Full Spectrum CBD Hemp Oil

The salvation you’ve been waiting for. Rosemary’s Achey is infused with anti-inflammatory and blood moving herbs with the addition of 250mg of Full Spectrum CBD Hemp Oil. This powerful hard body oil is praised for it’s healing benefits and melts in for all-day hydration.

 

Vanilla Almond Milk Tincture

~500mg Full Spectrum CBD Hemp Oil

Just like Grandma’s famous cookies, this tinctures smooth blend of warm, calming ingredients is a perfect addition to your morning coffee or bedtime ritual.

This full spectrum tincture is just as powerful on its own. With an extremely low dose of THC, it’s almost impossible to take too much.

Mint Chocolate Milk Tincture

~500mg Full Spectrum CBD Hemp Oil

This tasty and refreshing blend of mint and chocolate can be added to tea, coffee, desserts, you name it. Take as little as needed or enjoy through the day for a comfortable, mellow relief that lasts as long as you want it to. This CBD Hemp Oil Isolate tincture contains 0% THC.

Chocolate CBD Bon Bons

 

FUNDING

We are seeking funding because up until now, AUR Body has been funded by our team. We were able to get the business off the ground and running but, in order to get to where we're going, we need a little help from our friends.  We have big plans and next steps already planned out, but we need the capital in order to expand. The immediate uses for the funding would go towards product development. Without giving too much information away, we are launching AUR Black Label (working name) which will combine CBD and THC products in all our tinctures and gummies. We will also be expanding our current product offerings to a lube, face oil, and new edibles. We will also be increasing our current CBD tinctures and gummies to higher milligram dosages.

 

TEAM

Our founder and CEO is 25-year-old Dori Light is a 25-year-old. Her background in branding, marketing and storytelling have helped spread her message and personal connection to mental health advocacy. The rest of the team is made up of women all over the world. AUR's PR duo is based in Colorado, a designer based in Amsterdam, a photographer based in London, web designer based in San Diego and Herbalist based in Seattle.  

 

THANK YOU!

We really appreciate any and all contributions. We understand that asking for money isn't a cute look but in order to spread AUR message and grow, we have no choice. If you can't financially contribute now and have a thought, an idea that can be helpful, you can reach out at team@aurbody.com

 

Stockists:

Poplar

Alchemist Kitchen

Apt 3R

Baby & Co

My Leallo Tee

Portobello Road

Driggs Mercantile

MEUS

AB Fits

White Label CBD

 

Read more about us!

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Shape

Leafly

Chowhound

SVN Space

Mogul

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The Herb

Updates

The Project FAQs

Frequently Asked Questions:

  • HOW DO YOU PRONOUNCE AUR?

AUR = Ow+er

  • WHAT IS CBD?

CBD stands for Cannabidiol. This compound occurs in all plant life but is found in higher concentrations in the Cannabis Sativa L. Plant. There are over 80 different types of phytocannabinoids. CBD is associated with the medicinal and healing properties of the plant that does not produce a high, unlike THC which is the psychoactive component. CBD is known to reduce anxiety, stress, inflammation and support our endocannabinoid system.

  • WHAT IS HEMP? IS IT LEGAL?

Industrial Hemp is legal and is not psychoactive. It is legal for licensed farmers to grow. It is used for anything from clothing, soaps, oil, nutritional products and even textiles for homes.

  • WILL THIS GET ME HIGH?

So sorry but no. Our gummies contain 0.0% THC and our Oils and Bon Bons <0.3% so there is no psychoactive effect from our hemp derived CBD.

  • WILL I TEST POSITIVE ON A DRUG TEST?

Drug tests vary as to what compounds are being analyzed, so we are unable to make any claims or guarantees regarding the use of our products and drug tests.

  • DO YOU LAB TEST YOUR PRODUCTS?

All products come with a Certificate of Analysis to ensure we are crafting our products with the finest materials. Additionally, we validate all of our products with third-party labs to ensure purity and consistency. If you would like to see our results please ask and we will be happy to share them with you.

  • CAN I TRAVEL WITH AUR PRODUCTS?

Yes, you can. As always, we do encourage you to check with the laws of your destination.

 

Monetary Contribution

Just Because I Care

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$ 50
Just Here For Love

You're not on our page for a long time but stayed for a good time. You want nothing in return just love and affection. Thank you! We love and affect you.

0 Supporters
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$ 250
Sticker Toffee Pudding

Do you have a nice blank wall? We got you covered. With your donation, you will receive AUR limited edition icon stickers, to decorate your space, deck our your laptop, or hide in a drawer for a few years. 

0 Supporters
Select this reward
$ 500
Giving Gang

Did you know that you're beautiful, inside and out? Because you are. With your kind donation, you will get to try out our newest product before it even launches. It's like a Supreme clothing launch but cool.

0 Supporters
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$ 1,000
Pick a Flavor and Flavor

We will send you a tincture, an edible and a $50 gift card towards your next purchase. Nothing like immediate satisfaction and delayed satisfaction for the ultimate satisfaction sandwich. 

0 Supporters
Select this reward
$ 5,000
Door Dash

You might just be the best person there ever was. With your kind donation, you will receive a 1 Year's Supply of AUR CBD products delivered monthly to your door :) Can you say fetch?! Fetch.

0 Supporters
Select this reward
$ 10,000
What's In a Name

Has anyone ever told you that you're a gift to this earth? You're a gift to this earth.

We can't name a street after you but we can name a product after you! You get to work hands-on with our team to craft the best name for AUR new product. Name it after your mom, dog, yourself, whatever floats your boat (and our legal team's boat). Also, a year's supply of AUR CBD products delivered monthly. 

0 Supporters
Select this reward
$ 15,000
That New New

You're going to make me cry. Okay, you did it, I'm crying. With your kind donation, you will work hands-on with AUR team on creating a new product. From the scent, flavor, texture, to packaging and photoshoots, you'll have a hand in making it all happen. Also, a year's supply of AUR CBD products delivered monthly. 

0 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

0 Supporters
Contribute
$ 50
Just Here For Love

You're not on our page for a long time but stayed for a good time. You want nothing in return just love and affection. Thank you! We love and affect you.

0 Supporters
Select this reward
$ 250
Sticker Toffee Pudding

Do you have a nice blank wall? We got you covered. With your donation, you will receive AUR limited edition icon stickers, to decorate your space, deck our your laptop, or hide in a drawer for a few years. 

0 Supporters
Select this reward
$ 500
Giving Gang

Did you know that you're beautiful, inside and out? Because you are. With your kind donation, you will get to try out our newest product before it even launches. It's like a Supreme clothing launch but cool.

0 Supporters
Select this reward
$ 1,000
Pick a Flavor and Flavor

We will send you a tincture, an edible and a $50 gift card towards your next purchase. Nothing like immediate satisfaction and delayed satisfaction for the ultimate satisfaction sandwich. 

0 Supporters
Select this reward
$ 5,000
Door Dash

You might just be the best person there ever was. With your kind donation, you will receive a 1 Year's Supply of AUR CBD products delivered monthly to your door :) Can you say fetch?! Fetch.

0 Supporters
Select this reward
$ 10,000
What's In a Name

Has anyone ever told you that you're a gift to this earth? You're a gift to this earth.

We can't name a street after you but we can name a product after you! You get to work hands-on with our team to craft the best name for AUR new product. Name it after your mom, dog, yourself, whatever floats your boat (and our legal team's boat). Also, a year's supply of AUR CBD products delivered monthly. 

0 Supporters
Select this reward
$ 15,000
That New New

You're going to make me cry. Okay, you did it, I'm crying. With your kind donation, you will work hands-on with AUR team on creating a new product. From the scent, flavor, texture, to packaging and photoshoots, you'll have a hand in making it all happen. Also, a year's supply of AUR CBD products delivered monthly. 

0 Supporters
Select this reward