AUR Body is a Cannabis and CBD based wellness brand based in New York City. CBD is the non-psychoactive part of the Cannabis plant used medicinally for pain, anxiety, depression and overall calming properties. We currently offer five CBD products: two CBD based tinctures (Vanilla Almond Milk and Mint Chocolate Milk), two edibles (Chocolate Bon Bons and Sour Watermellow Gummies), and hard body oil.
When I was an undergrad studying at NYU, I was diagnosed with bipolar disorder and was told that I needed to stop drinking, partying, I needed to restructure my lifestyle if I wanted to manage my condition. Once I shared my diagnosis with my friends, they started opening up about their own struggles with managing their own mental health conditions. My friends were out here micromanaging their own mental health conditions like anxiety, depression, OCD, etc. with alternative forms of medicine. Some of them were using prescription medications in tandem with Cannabis in order to get the best results. I learned that high Indica Cannabis strains can be used to deal with social anxiety, high CBD strains can be used to deal with depression.
There was a movement happening in the mental health space alongside cannabis and people weren't talking about. Our mission is to dissipate the stigmas surrounding mental health and the Cannabis industry.
When we launched AUR in November 2018, the landscape of the CBD market was completely different than what it is today. When we launched, testing wasn't required, there were no label restrictions and people buying CBD didn't know the right questions to be asking; where do you source from, how the is the CBD extracted, where are your COAs?
We launched with the intention of introducing CBD to an audience that typically stays away from Cannabis in general or doesn't know much about it. Cannabis can be scary! You don't know how your body may react, you don't know much about where the product is sourced from and there is an overall stigma that surrounds Cannabis. We wanted to be the warm and comforting hand that introduces you to CBD. That educates you on what you should be asking.
There's a perception that the Cannabis industry isn't all that serious of an entity but, there are at least 8 cannabis companies right now that are publicly traded on NASDAQ as well as the New York Stock Exchange. Just those eight companies together have an enterprise value of over 16 billion dollars. The CBD business is estimated to be worth 20 billion dollars by 2020. The industry is absolutely massive and yes, we are just a small percentage of it. But, we were lucky to enter the market when we did are happy to be doing our part, creating a brand that stands for mental health advocacy and rebuilding the connotation that surrounds Cannabis. We have a chance to tap the millennial market through our social, messaging and branding.
Sour Watermellow Gummies
~5mg CBD Hemp Oil Isolate
A juicy burst of flavor coupled with the comfy mellow of 5mg CBD Hemp Oil makes these non-addictive gummies well… let’s say easy to love. With delicious watermelon flavor bringing back all kinds of mid-summer backyard cookout nostalgia, we doubt you’ll have just one.
Rosemary's Achey Hard Body Oil
~ 250mg Full Spectrum CBD Hemp Oil
The salvation you’ve been waiting for. Rosemary’s Achey is infused with anti-inflammatory and blood moving herbs with the addition of 250mg of Full Spectrum CBD Hemp Oil. This powerful hard body oil is praised for it’s healing benefits and melts in for all-day hydration.
Vanilla Almond Milk Tincture
~500mg Full Spectrum CBD Hemp Oil
Just like Grandma’s famous cookies, this tinctures smooth blend of warm, calming ingredients is a perfect addition to your morning coffee or bedtime ritual.
This full spectrum tincture is just as powerful on its own. With an extremely low dose of THC, it’s almost impossible to take too much.
Mint Chocolate Milk Tincture
~500mg Full Spectrum CBD Hemp Oil
This tasty and refreshing blend of mint and chocolate can be added to tea, coffee, desserts, you name it. Take as little as needed or enjoy through the day for a comfortable, mellow relief that lasts as long as you want it to. This CBD Hemp Oil Isolate tincture contains 0% THC.
Chocolate CBD Bon Bons
We are seeking funding because up until now, AUR Body has been funded by our team. We were able to get the business off the ground and running but, in order to get to where we're going, we need a little help from our friends. We have big plans and next steps already planned out, but we need the capital in order to expand. The immediate uses for the funding would go towards product development. Without giving too much information away, we are launching AUR Black Label (working name) which will combine CBD and THC products in all our tinctures and gummies. We will also be expanding our current product offerings to a lube, face oil, and new edibles. We will also be increasing our current CBD tinctures and gummies to higher milligram dosages.
Our founder and CEO is 25-year-old Dori Light is a 25-year-old. Her background in branding, marketing and storytelling have helped spread her message and personal connection to mental health advocacy. The rest of the team is made up of women all over the world. AUR's PR duo is based in Colorado, a designer based in Amsterdam, a photographer based in London, web designer based in San Diego and Herbalist based in Seattle.
We really appreciate any and all contributions. We understand that asking for money isn't a cute look but in order to spread AUR message and grow, we have no choice. If you can't financially contribute now and have a thought, an idea that can be helpful, you can reach out at firstname.lastname@example.org
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