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Ascot Manor

The first women-owned, "pay-it-forward" tennis apparel and activewear brand introducing the world's first tennis technical jacket.

$31,530
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Project Description

 

ABOUT ASCOT MANOR

Ascot Manor is one of the first black female-owned, socially conscious tennis apparel, active and leisurewear brand for men and women that invests a percentage of our sales back into the business to help support and sponsor highly-skilled under-resourced competitive junior tennis players.

Every professional needs the right quality tools to keep them in their top spot and to increase their skill level.  And, this can’t be truer than for the professional world of tennis. 

As the company to offer the first-ever patent-pending tennis utility jacket that lets you play and effortlessly travel with your tool—your racquet—we at Ascot Manor know that when gifted amateurs are at work, honing their craft, they need quality tools and apparel to help mold them into tomorrow’s world-class leaders, champions and professionals despite their socioeconomic status.

With the move towards minimalism picking up speed globally, we were inspired to create apparel for both women and men that effortlessly takes you on and off-court while focusing on the foundations that matter most in tennis—cultivating talent in those who have already acquired the skills, but more specifically, elevating vulnerable, gifted young players who are most in need of staying focused on developing their skills.

COVID-19 UPDATE

We launched September 1, 2019, and immediately made news, however, just a few months later news of COVID-19 began to take shape and we had been placed on a costly standstill which effected sales, our marketing efforts,  and more importantly, how we can support and service juniors players who so desperately need our help.

 

 

PROBLEM-SOLVING

Tennis culture is a world of fine taste, high quality, and elite individuals. We would never want to take away from this, in fact, we want to uphold this standard and build upon this legacy.  Tennis can cost a family up to $80k for a child to play tennis, yet the average US annual salary is $54,000. Because tennis is played internationally, our goal is to create more US players and minority players who are superior in their skills and of a select group.

Over $250 million dollars is spent annually on the sport of tennis and manufacturers who pay the stars lucrative fees to wear their brands of clothes, yet the number grows of talented junior players who do not have the finances to transition to the pro circuit or continue on their competitive journey. Most people are unaware that competitive junior players train like the pros. They are often home-schooled, have rigorous gym workouts, tennis training, and travel nationally as well as internationally to play matches monthly. American kids receive a fewer than 50% of the full-ride Division 1 tennis scholarships, with the rest going to foreign players. Minorities make up less than 10% in youth and professional tennis according to the USTA.

 We partner with organizations such as the USTA, Certified coaches, and other tennis programs to identify junior players who were not selected for program funding but are in desperate need of it.

 

Ace White Sponsorship-Athletic sponsorship/endorsement and apparel for a year or more either directly through Ascot Manor or an Ascot Manor club member.

Ascot Red Sponsorship-Athletes will receive financial assistance for travel expenses, competition fees, and apparel (select items).

Match Grey Sponsorship- Through our one-for-one model, junior players will receive free Ascot Manor apparel.

 

ALL ABOUT THE REACH

Through multiple sales channels such as Amazon, Google Shopping, Independent online retailers, and through our e-commerce website, we have the opportunity to leave a major footprint as women of color in the sports apparel industry alongside brands such as Lacoste, Fred Perry, Adidas, Ralph Lauren and Nike.

Ascot Manor currently is currently working with a number of professional tennis players and top national junior tennis players as ambassadors for the brand to increase visibility and awareness of our mission.

 

PRESS HIGHLIGHTS

  Featured in Men's Health Magazine in July 2020 as one of the best workout clothing and gear for men.

 

 

LET'S TALK APPAREL!

The Mason utility jacket is part of Ascot Manor’s Inaugural Founders Collection that includes 20 designs for men and women equipped for performance, travel, and tennis-leisure wear. 

With our initial investment we were able to launch our first essentials collection to help drive sales, set-up our fulfillment center, create and test the first prototype of The Mason jacket. 

Engineered from a scientific and practical knowledge base, The Mason Jacket is efficient and tech-savvy. Complete with 7 distinct features including a single racket holder pocket, It is waterproof and offers pro-mesh compression materials to create the most versatile and durable windbreaker imaginable. As you move on or off the court, you can personalize your Mason jacket experience with usage of a smartphone pocket, tennis ball compartment, and keys holder all within reach, at all times.


At Ascot Manor, innovation and performance are key. Our team members have experienced both as recreational and competitive tennis players have analyzed the way youth and adult players move to optimize the performance of our pieces, functionality, and comfortability.

We are dedicated to excellence to ensure our mission of supporting and sponsoring competitive junior players succeeds, therefore, the deliverance of our products is of the highest importance and on time.

With routine updates on our products from its soup-to-nuts progress, you will be informed of the production of the Inaugural Founders Collection and Mason Jacket. You can also follow up with us with questions, make comments, and track progress.


GET A SNEAK PEAK AT THE MASON JACKET

CLICK ON IMAGE

 

 

 

 

 

WWW.ASCOTMANOR.COM

Ascot Manor provides high-quality performance-based activewear, timeless classics also known as essentials, and casual apparel that is designed specifically for tennis and other action sports athletes, gym-goers, and active lifestyle. 

  • Tennis athletic shirts, shorts, dresses, tops
  • Activewear leggings, sports bras, rash guards, muscle shirts, tank-tops
  • Casual joggers, Polo’s, t-shirts, jackets, sweatsuits, sweatshirts, hoodies, skirts, pants, dresses, tops, shorts
  • Sport and casual hats, sneakers, backpacks and casual bags, towels, and other accessories 

 

WHY WE NEED YOUR HELP

We need additional funds to not only produce and mass-market our custom Founders collection's Mason utility jacket, but with an intensely growing social media platform and subscriber list, It’s time to meet the demands of our followers and create a much bigger impact with active tennis players globally.

Our ask of $75k will meet the following needs:

  • We will be able to expedite customer orders by stocking our fulfillment center vs dropship.
  • Allow us to go straight to production on the Founders Collection, Mason Jacket
  • And competitively market the collection.

 

We never want to settle for anything less than top quality while keeping our products accessible, which is why we need your help to meet the demands of our customers and support in helping these athletes overcome financial obstacles. 

We understand not everyone we sponsor will make it pro, but we are encouraging a generation focused on education as well. It’s well documented that kids who play tennis have higher GPAs, on average, something to be highlighted, certainly. But, another noteworthy factor to ponder, that affects junior players: the amount it costs to play.

Your generosity will help to continue a foundation of excellence and create an amazing legacy for a young tennis player.

 

TEAMWORK

 

AHLILAH LONGMIRE

No stranger to the world of Sports, Entertainment, Music, and Fashion, Ahlilah has been a recognized industry leader for more than 17 years. She is the Founder of The Tesla Group, the lifestyle PR-Marketing & Events agency established in 2007, and is widely recognized for representing and developing brands for top athletes, producing events, tours, and a wide range of productions, and in driving national & international PR campaigns.

As an Entrepreneur and competitive tennis player, Ahlilah observed how large numbers of skilled junior players were forced to drop out of the competitive tournament circuits after they had worked their way up the ranks in Harlem, New York. Through extensive research, including contact with coaches and retired professional tennis players, she formed a vision that would support these young players, who could not otherwise afford to continue to play tennis at the higher levels, to fully develop their potential and continue on to transition to pro-tours. Her desire to help these young players fulfill their dreams has now found expression in what she regards as her greatest accomplishment to date, Ascot Manor. 

KAREEN BORGELLA 

Kareen Borgella is a New York-based Fashion Designer.  Kareen has worked alongside many well-known companies such as J. Crew, Armani Exchange, and Ralph Lauren just to name a few. 

With more than 20 years of experience as a designer and an avid tennis fan, Kareen's goal was always to create exceptional garments. High-end fabrics, bold and fresh manipulations, constant and meticulous research go hand in hand with her strong desire and will to create something new and modern.  Kareen combines her love for aesthetics with functionality and mixing fashion design with her technical design background. This has not only contributed to her knowledge of constructing clothes to perfectly fit the body but also how to properly provide precision in constructing athletic performance wear while implementing different textiles to create beautifully well-structured garments.

As a designer, Kareen hopes to leave her mark for her creative style with Ascot Manor, as well as for her designs that understand what is most efficient for today's power tennis players.

 

THANK YOU & REMEMBER TO

WEAR CLOTHES THAT MATTER

The Campaign FAQs

Frequently Asked Questions:

  • When can I expect my products to arrive?
    • With the exception of the Mason Jacket all of the collections available online ship on average within 3-4 business days.
    • Once the campaign has ended, production on the Mason Jacket will begin in approx 2-3 months. Production is expected to take 2-4 weeks. Once all products have been shipped, we will carefully inspect, package, and ship each product. We sincerely appreciate all your patience during this time. We hope to have all products delivered by December 2020 (just in time for the holidays). 
    • Any schedule changes you will be notified immediately, 
  • How Do I know If you Carry My Size?
    • All of our items have size charts. If you do not see a size chart simply inquire here [email protected]. We carry XXXL and some plus sizes as well.
  • What If The Tennis Courts Have Not Reopened Yet Due to COVID-19?
    • Your instructor will contact your directly and keep you posted on any available indoor or outdoor courts to start your lessons.
  • What will happen if you do not reach your funding goal?
    • If the funding goal is not reached, we will still be able to fulfill the orders placed during the crowdfunding campaign; however, the immediate future of this company will be determined by how successful the campaign is. 
  • What if I cannot financially afford to contribute?
    • While monetary contributions are preferred at this time, you can still help out the campaign by spreading awareness! Share this company with any friends and family members who might be interested in donating or purchasing a reward!
  • What if I would like to contribute more money but am interested in a particular reward?
    • There is an option to donate an open value amount (see homepage). You can always purchase a specific reward and then add on any additional amount through the open value reward. 

 

 

American Express
11/17/2020
Monetary Contribution
$25,000
Kathleen Monahan
09/18/2020
ENGRAVED ASCOT MANOR BAR BRACELET
$50
09/14/2020
Monetary Contribution
$20
09/14/2020
Monetary Contribution
$300
IVJ
08/31/2020
Monetary Contribution
$250
08/18/2020
Monetary Contribution
$2,575
Karen Cahn
08/11/2020
MASON JACKET x ASCOT MANOR TENNIS RACKET
$600
AileenC
08/07/2020
Monetary Contribution
$100
JJ
08/04/2020
Monetary Contribution
$50
08/03/2020
Monetary Contribution
$125
Monetary Contribution

Just Because...

  • Because you want to support 
  • Because you're a tennis player who understands the struggles of PLAYING competitive junior tennis
  • Because you're passionate about helping under-resourced youth
  • Because you support women in business (sports)
  • Because you support female black-owned businesses
  • Because you support brands that give back

 

17 Supporters
Select this reward
50.00 USD
ENGRAVED ASCOT MANOR BAR BRACELET

This engraved bar chain bracelet with a sterling silver pendant can become anything you want it to be, from a meaningful gift for a loved one to a sleek accessory to compliment your tennis look. The sharp engraving won't fade for a very long time, making the bracelet a guaranteed favorite in anyone's jewelry box.

  • Personalized thank you from Ahlilah & Kareen
  • Sterling silver (AG-925) pendant and chain with a coating
  • Nickel-free pendant, chain, and coating
  • Pendant size: 0.28'' x 1.22'' (7 x 31 mm)
  • Pendant thickness: 0.02'' (0.5 mm)
  • Pendant is connected to the chain with open jump rings
  • Spring ring clasp closure

Size guide

 7" 8"

Pendant length (inches)1 ¼1 ¼

Chain length (inches)5 ⅞7 ⅛

9 Supporters
Select this reward
250.00 USD
TENNIS OR LEISURE SET + ACCESSORY

WOMEN

  • TENNIS DRESS, CO-ORD SET, OR LEISUREWEAR SET
  • VISOR
  • BACKPACK, TOTE, OR TOWEL

MEN

  • ATHLETIC TENNIS TOP X TENNIS SHORTS
  • HAT
  • BACKPACK, SLING BAG, OR TOWEL
5 Supporters
Select this reward
1,000.00 USD
BEGINNER TENNIS LESSONS OR MOMMY & ME NY

Whether you’re looking to get fit or learn the mechanics of the basic strokes, scoring, consistency in strokes, and strategy in playing singles and doubles, then beginner lessons are the way to go. Taught by Simone Spigner, USTP, PTR certified, and a former Division 1 tennis player Simone has more than 10 years of experience in coaching and is the Assistant Director at the Harlem Junior Tennis Center in NYC.

You'll receive...

  • 6 lessons
  • A complimentary tennis outfit
  • Backpack, tote, or fanny 
0 Supporters
None available
1,500.00 USD
COMPETITIVE PRIVATE COACHING LESSONS FL

Orlando FL is the home to the National USTA center. How would you like to take lessons with a Certified USTA Hgh Performance Tennis Teaching Professional? Available to Orlando, Fl residents, private on-court sessions that will teach you the most current technical and tactical aspects of the sport and take your game to the next level.

  • 6 Private (1) hr lesson
  • Complimentary Tennis Outfit
  • Backpack, tote, or fanny
0 Supporters
None available
2,500.00 USD
CONSULT WITH A PRO

Anything and everything you've ever wanted to know about becoming a professional tennis player directly from one of our Ascot Manor Pro Tennis Player Ambassadors

  • 6 Months Of Consulting (2x a month) player availability
  • 45-1hr sessions
  • One-on-one video chats with a professional tennis player 
  • Find out what it takes to become pro
  • Get critiqued and direct feedback on your game
  • Get video tips and tutorials for perfecting your game

 

0 Supporters
Select this reward
5,000.00 USD
SPONSOR A JR PLAYER

By now you're aware of the cost to play competitive junior tennis. Here's your opportunity to really make a difference in joining our "Lower The Net" initiative. 

Help us cover apparel, tournament fee, and travel for a year to one or more of our deserving competitive junior players on our roster or waiting list. And trust us, these players are already highly ranked and on their way to superstar status if we can help keep them playing.

  • You’ll receive a personal thank you from the founder
  • A feature blog post as a corporate member
  • Photos and videos of the sponsored players tournaments and achievements
  • A complimentary Members Only Bomber Jacket
  • Ascot Manor tennis bracelet, media mention and more!

 

0 Supporters
None available

About the Entrepreneur

Long island city, NY
Created 1 Campaign
Family
Lifestyle
Social Good

Rewards

Monetary Contribution

Just Because...

  • Because you want to support 
  • Because you're a tennis player who understands the struggles of PLAYING competitive junior tennis
  • Because you're passionate about helping under-resourced youth
  • Because you support women in business (sports)
  • Because you support female black-owned businesses
  • Because you support brands that give back

 

17 Supporters
Select this reward
50.00 USD
ENGRAVED ASCOT MANOR BAR BRACELET

This engraved bar chain bracelet with a sterling silver pendant can become anything you want it to be, from a meaningful gift for a loved one to a sleek accessory to compliment your tennis look. The sharp engraving won't fade for a very long time, making the bracelet a guaranteed favorite in anyone's jewelry box.

  • Personalized thank you from Ahlilah & Kareen
  • Sterling silver (AG-925) pendant and chain with a coating
  • Nickel-free pendant, chain, and coating
  • Pendant size: 0.28'' x 1.22'' (7 x 31 mm)
  • Pendant thickness: 0.02'' (0.5 mm)
  • Pendant is connected to the chain with open jump rings
  • Spring ring clasp closure

Size guide

 7" 8"

Pendant length (inches)1 ¼1 ¼

Chain length (inches)5 ⅞7 ⅛

9 Supporters
Select this reward
250.00 USD
TENNIS OR LEISURE SET + ACCESSORY

WOMEN

  • TENNIS DRESS, CO-ORD SET, OR LEISUREWEAR SET
  • VISOR
  • BACKPACK, TOTE, OR TOWEL

MEN

  • ATHLETIC TENNIS TOP X TENNIS SHORTS
  • HAT
  • BACKPACK, SLING BAG, OR TOWEL
5 Supporters
Select this reward
1,000.00 USD
BEGINNER TENNIS LESSONS OR MOMMY & ME NY

Whether you’re looking to get fit or learn the mechanics of the basic strokes, scoring, consistency in strokes, and strategy in playing singles and doubles, then beginner lessons are the way to go. Taught by Simone Spigner, USTP, PTR certified, and a former Division 1 tennis player Simone has more than 10 years of experience in coaching and is the Assistant Director at the Harlem Junior Tennis Center in NYC.

You'll receive...

  • 6 lessons
  • A complimentary tennis outfit
  • Backpack, tote, or fanny 
0 Supporters
None available
1,500.00 USD
COMPETITIVE PRIVATE COACHING LESSONS FL

Orlando FL is the home to the National USTA center. How would you like to take lessons with a Certified USTA Hgh Performance Tennis Teaching Professional? Available to Orlando, Fl residents, private on-court sessions that will teach you the most current technical and tactical aspects of the sport and take your game to the next level.

  • 6 Private (1) hr lesson
  • Complimentary Tennis Outfit
  • Backpack, tote, or fanny
0 Supporters
None available
2,500.00 USD
CONSULT WITH A PRO

Anything and everything you've ever wanted to know about becoming a professional tennis player directly from one of our Ascot Manor Pro Tennis Player Ambassadors

  • 6 Months Of Consulting (2x a month) player availability
  • 45-1hr sessions
  • One-on-one video chats with a professional tennis player 
  • Find out what it takes to become pro
  • Get critiqued and direct feedback on your game
  • Get video tips and tutorials for perfecting your game

 

0 Supporters
Select this reward
5,000.00 USD
SPONSOR A JR PLAYER

By now you're aware of the cost to play competitive junior tennis. Here's your opportunity to really make a difference in joining our "Lower The Net" initiative. 

Help us cover apparel, tournament fee, and travel for a year to one or more of our deserving competitive junior players on our roster or waiting list. And trust us, these players are already highly ranked and on their way to superstar status if we can help keep them playing.

  • You’ll receive a personal thank you from the founder
  • A feature blog post as a corporate member
  • Photos and videos of the sponsored players tournaments and achievements
  • A complimentary Members Only Bomber Jacket
  • Ascot Manor tennis bracelet, media mention and more!

 

0 Supporters
None available