HERE'S THE PROBLEM: There are hundreds of thousands of popular, underrepresented artists, with huge social media followings, who are not monetizing their art efficiently. These amazing artists struggle to build a business, i.e. selling and distributing their own work, due to cumbersome logistics and marketing challenges beyond their own social media followings.
ARTSUGAR IS THE SOLUTION: ArtSugar solves this problem by providing a technology solution that removes these roadblocks, so that artists can create and sell, without the headache of managing backend logistics.
ArtSugar provides the platform, takes care of customer service, printing, shipping, framing, and logistics. ArtSugar simplifies the complex business of art, from start to finish, so that our artists can focus on their craft, and customers from around the world can own pieces from their favorite Instagram artists, like Mike Natter:
Our target customers are millennials, who shop for art on Instagram, and who are looking to decorate their homes or dorms on a budget. There are 1 billion millennials on Instagram, and ~430M millennials are discovering & buying art on Instagram. ArtSugar is already on our way to capitalizing on this big market opportunity, not only through ecommerce sales on our own site, but through marquee partnerships with millennial brands like Zola, Gilt and Wayfair. These partnerships help increase our market awareness - more eyes on the prize!
We are reaching our customers now through Art Sugar's Influencer Marketing and Student Ambassadors Program. Our Ambassadors represent ArtSugar at their schools and help us grow through word of mouth and promotion of our product.
ArtSugar donates 5% to one of our pre-vetted charitable partners with every purchase. We have already donated thousands of dollars to several wonderful causes. From cause marketing to product donations, ArtSugar supports 501(c)(3) non-profit organizations in a variety of ways.
ArtSugar launched on October 30, 2017. Since launch we have sold over 500 works of art on a shoe string budget. With your help, ArtSugar can keep up with our growth, increase our market reach by powering our marketing initiatives, and on board more and more artists everyday. With 10 years of art world experience behind me, I built ArtSugar's platform to enable artists with large social media followings to connect with a broader marketplace. I have a BFA from Cornell with a concentration in Painting and an MA in the Art Market from Christie's Education. As an artist who thinks like a business person, I am able to build strong relationships with artists and scale an online art business. Help me get this brand to the next level!