Adrina Fanore: Sustainable Fashion + Beauty

Adrina Fanore is a lifestyle brand creating sustainable capsule apparel collections, natural bath & body products, and the production of fashion films.  Based in Brooklyn, NY, each piece is for the everyday woman.  We create versatile garments that can go from day to night with proper styling. Our classic silhouettes and details empowers and inspires women to discover their own personal style and identities.

Our mission is to create an experience where we promote diversity, high quality, sustainability, and entertainment.  We want our customers to have the ultimate, fulfilling experience while having our products. 

After working in a fashion industry for many years, I saw two major issues:  1) the harmful effects of producing fast fashion on the environment; and 2) the lack of diversity.  

THE ENVIRONMENT

The fashion industry is the second largest polluter of the environment.  As the industry grows, the damage to the environment grows.  

DIVERSITY

Although the amount of models of color have slowly increased on the runway, the numbers are not equal.  The amount of minority models in marketing ads are still very low with few opportunities offered to them.  

We design and produce our collections from natural, recycled and organic textiles and fabrics like hemp, linen and recycled cotton.  We produce low quantities to eliminate unused garments. To further eliminate waste, most of our business operations are digital including the fitting sessions of our garments, which we produce in Africa.  

To combat the lack of diversity, the face of our brand is minority models.  They are highlighted in our fashion films giving them the opportunity to gain exposure at film festivals and in advertising.