An advocate for women in business, Stella has spent 15+ years working towards the economic empowerment of female founders and employees, alike.
In 2000, Stella founded the first fashion incubator in the U.S. – 3rd in the world – to provide shared resources, education, access to funding and mentorships for its 300+ members, 95% of whom were female entrepreneurs.
In 2005, Stella went on to grow a small mom and pop beauty business to a multi-million-dollar company as COO. In her tenure, she added health insurance, incentivized productivity with a new payment structure, created leadership advancement opportunities, and developed on-going training and education for its staff it’s mostly female employees.
Oregon Business Magazine and Women’s Inc. named her as one of “Six Women Innovators to watch” and the Portland Business Journal recognized her work with the “Top 100 fastest growing companies in Oregon” award.
In 2016, founded Equallet. After recognizing the enormous power of women ($9 trillion of the $11 trillion annual US consumer spend) and seeing the number of women-owned businesses starting at a rate of 2x that of men, Stella decided to explore how to connect the dots. Quickly realizing that no comprehensive database of women-owned businesses exists for consumers to transact with, she got to work building one. Equallet launches its beta in April 2017.