LEMON LAINE – a modern beauty shop

Shopping for beauty products can be overwhelming. At Lemon Laine, it won't be.

Lemon Laine Lifestyle March 20, 2017 at 8:29 pm
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Project Description

At Lemon Laine we want to create a better beauty shopping experience. Something easier and more enjoyable that inspires and guides people to discover their own unique skincare needs. Our aim is to create a truly stunning, yet approachable environment where you get your questions answered and leave the store loving and trusting your new beauty routine.

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Clarity over clutter.

Clean ingredients over cheap fillers.

Personal over one-size fits all.

Truth over gimmicks.

THE STOREScreen Shot 2016-09-01 at 5.29.36 PM

We’re planning to open our first store right here in Nashville. Lemon Laine will be an intimate and approachable destination that treats every customer as unique. It will be a space easy to shop. Unlike most beauty stores, our products will be organized by customer needs–moisturizers, cleansers, makeup–rather than by brand.


LEMONLAINECONTENT-KELSEYLEEPHOTO-86We’re super serious about natural ingredients. But that doesn’t mean we compromise on performance. The products we work and they’re good for you. We don’t stop at skincare and makeup. A modern beauty routine means using wellness products like superfoods and supplements. And don’t worry, we’ll be there to help! We know the supplement aisle can be just as confusing.LEMONLAINECONTENT-KELSEYLEEPHOTO-13

We’ve chosen the best vendors and industry experts from all over the world–Europe, Australia and even right here in Nashville. We’ve tested each product to ensure they meet our standards–and we can’t wait to share them with you!

TScreen Shot 2016-09-01 at 5.29.39 PMHE OIL BAR

The Lemon Laine Oil Bar recognizes that no two people are the same. Beauty must be, more than anything else, custom. Our Oil Bar is about everything we represent: clarity, cleanliness, personal and true. We invite you to pull up a seat and smell, touch and experience our oils so we can find something that works for you and your skin.

The Lemon Laine Oil Bar will be similar to a traditional wine bar environment, but will be stocked with a vast assortment of seed, nut and plant oils. Emphasizing powerful ingredients, each oil will be blended to meet the specific needs of your skin and will be blended on the spot. And we may even pour you a glass of wine, because hey, it’s all about balance!



Laura has 10 years of beauty experience–as a make-up artist, a beauty buyer, and most recently, as a product developer at a natural beauty company.  In an effort to expand her knowledge of this subject matter, Laura studied holistic nutrition in Berkeley. There, she learned the importance of wellness in a beauty routine. After witnessing first-hand how the beauty industry works, she saw an opportunity to offer a better solution for women. Lemon Laine is a unique retail experience that combines Laura’s passion for the best in beauty with a mindful focus on wellness.



After moving here from San Francisco last year, I’ve been so inspired by the energy that exists in Nashville, and I’m hoping to add to it with Lemon Laine. We’re looking to open our doors in Nashville in 2017. With your support, the money raised will help pay for the creation of the physical store, including mirrors, lights, shelving and the beautiful Lemon Laine Oil Bar. I hope you like the rewards we put together.

Thank you so much for your support. Every little bit helps!

And a BIG thanks to the iFundWomen team for giving me this opportunity. Also, a BIG thanks to local Nashville business owners Kelly & Elizabeth at New Hat for helping me create our limited edition Lemon Laine cosmetic bag, and Jessica at Wilder Media for helping with the iFund video.

Follow along on instagram, facebook or our website for updates.

I’m so excited to welcome you to Lemon Laine!

Cheers, Laura