CUR8ABLE: DISABILITY, FASHION, LIFESTYLE

Expanding diversity and challenging negative perceptions of people with disabilities.

Cur8able Lifestyle January 6, 2017 at 10:02 am
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Project Description

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     pronounced (cure-eight-uh-bul) is all about living with disabilities out loud and in style. We are a disability fashion lifestyle brand bringing you the most stylish fashion, beauty, and lifestyle content.

Editor-in-Chief, Stephanie Thomas has followed clothing trends for people with disabilities for 25 years. It’s her personal passion turned profession that birthed Cur8able. What started as a personal blog is now a disability fashion lifestyle platform featuring celebrities and influencers with disabilities who share their lives and expertise as Cur8tors.

Here is an excerpt from Cur8able founder Stephanie Thomas’ TEDx Talk. To view the talk in its entirety click the link below.

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WHY  SHOULD I CARE?

That’s a great question, I’m so glad you asked. There are three myths that have been around for decades that are still creating barriers for fashion customers with disabilities.

Myth 1. People with disabilities are a monolithic group –

No We’re Not! Disability thought leader, Kathie Snow suggests and I agree, that people with Disabilities are people first, and like all people have individual needs.

Myth 2. Designing clothing for people with disabilities will be too difficult, there are too many different types of disabilities.

Niche markets have been around for decades and I don’t love all of the terms used to describe them, be we have: maternity, petite, big & tall, curvy, busty, full-figure…plus once again, if designers can meet the fashion needs of pets then they can certainly meet the needs of people with disabilities.

Myth 3. “PWD don’t care about fashion, they have too many other things to worry about”.  “They don’t want to go out and go shopping”. “They can’t afford to shop”.  Really?

The World Health Organization reports that globally:
there are approximately 1.3 billion people with disabilities
650 million senior citizens
their family and friends represent more than 2.1 billion potential fashion customers
with an aggregate disposable income of over 8 trillion dollars.

WATCH TEDx TALK WITH FIRST FASHION SHOW ON TEDx STAGE

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WHAT WILL YOU DO WITH MY MONEY?

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  1. Raise enough of funds to cover our start-up budget
  2. Make sure Cur8able.com is fully accessible to all people with disabilities
  3. Hire top free-lance producers to create captivating viral media content
  4. Provide opportunities to highlight and partner with celebrities and influencers with disabilities around the world.
  5. Research, design, and implement strategic branding marketing and public relations
  6. One Satellite media tour to introduce morning show producers to Cur8able

We appreciate your time and consideration, with your help we can effectively challenge negative perceptions of people with disabilities while empowering people with disabilities with relevant, industry standard fashion, styling, beauty, and lifestyle content.

LEARN MORE 
Below links are published article from Cur8able and Speaking Engagement Profile